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Mantralaya wastes Rs 4.6 lakh on Bisleri when water from corporation can be bought for just Rs 171

May 26, 2015

Mantralaya wastes Rs 4.6 lakh on Bisleri when water from corporation can be bought for just Rs 171

Maharashtra ministers, secretaries and other government staffers working at the state secretariat have consumed a total of 24,684 litres of bottled mineral water at a cost of Rs 4.66 lakh in the last 5 months, a Right to Information query has revealed. #India #Mumbai #RTI #Maharashtra #Bisleri #Mantralaya #Mumbai Corporation
Indian youth drink, snack and talk, says Brand Equity

Feb 22, 2012

Indian youth drink, snack and talk, says Brand Equity

If one takes the study seriously, 11 of the 'most exciting brands' are beverage brands; 3 are chocolate brands and 5 are mobile service providers or handset manufacturers. #ListsEtc #Brand #Marketing #Bisleri #Nielsen
Bisleri goes aggressive, to pump in Rs 50 crore for marketing

Sep 29, 2011

Bisleri goes aggressive, to pump in Rs 50 crore for marketing

The marketing budget will be about Rs 50 crore this year, a big step up from an almost non existent budget last year to protect its market leadership. #Smartcompany #Marketing plan #Bisleri #Ramesh Chauhan