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Dear Sanjeev Kapoor, no non-veg on Masterchef is a stupid, terrible idea

Nov 19, 2014

Dear Sanjeev Kapoor, no non-veg on Masterchef is a stupid, terrible idea

So why not a Masterchef India with only female contestants, divided into separate kitchens according to caste, cooking only vegetarian food limited to lauki and tinda. Does that sound like incredible India? #OnOurMind #Sanjeev Kapoor #TheIdiotBox #Masterchef India #Amul #Khatron Ke Khiladi
How Amul won Facebook war with its angry customer

Oct 16, 2014

How Amul won Facebook war with its angry customer

We have had seen people posting videos of Coca Cola, Pepsi being used as bathroom cleaner. We have seen pictures of worms in a bucket of KFC crispy chicken. But, most of the time companies refuse to respond to such allegations. #facebook #Brand #Amul #Amul Milk
Amul Chairman removed following confirmation of no-confidence motion

Jan 13, 2014

Amul Chairman removed following confirmation of no-confidence motion

In a letter, GCMMF Managing Director R S Sodhi said Chaudhary ceased to be chairman after the Gujarat High Court upheld the no-confidence motion passed against him. #BJP #CompanyWatch #Amul #Gujarat Cooperative Milk Marketing Federation #GCMMF #Vipul Chaudhary #National Dairy Development Board
Amul girl to go globe trotting, set to butter up US, Canada

Jan 03, 2014

Amul girl to go globe trotting, set to butter up US, Canada

Indian dairy Amul, the brand which represents Gujarat Co-operative Milk Marketing Federation (GCMMF), is planning on expanding its butterly presence within a year as it plans on making yogurt, lassi and curd in New Jersey in a few months. #US #CorporateStrategy #Canada #milk #Amul #Curd
How the MNC ego blinded Kellogg's, Coke and Unilever in India

Dec 27, 2013

How the MNC ego blinded Kellogg's, Coke and Unilever in India

Indians have a lot to learn from the MNC approach to building brands, but MNCs have been poor learners about the fact that Indian markets are different. #Unilever #Coca-Cola #Branding #Pepsi #Coke #Amul #Kwality Wall's #Thums Up #Kellogg's

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Amul's trendspotting is costing the brand its quality

Nov 27, 2013

Amul's trendspotting is costing the brand its quality

In all the ads by Amul, including the one's you have mentioned, Amul has never taken a strong stand. #LetterstoFP #Tarun Tejpal #Tehelka #Amul