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Sep 29, 2014

Brand of the Day: How 'Share a Coke' Went Beyond Ingenious Packaging to Boost Sales

People love anything personalized, particularly from major marketers, and Coca-Cola smartly played into that this summer by importing the clever "Share a Coke" campaign to the U.S. Personalized bottles and cans buoyed a decade-long sales decline for ... #Australia #eBay Inc. #Coca-Cola Company #Facebook #Wall Street Journal

Sep 29, 2014

General Electric, Marriott and Condé Nast Weigh in on Digital Storytelling

As social media channels continue to grow, with mobile feeds dominating storytelling, brands like General Electric, Marriott and Conde Nast have had to work out the best way to position themselves on social platforms.  General Electric, for example, ... #Australia #eBay Inc. #Coca-Cola Company #Facebook #Wall Street Journal

Sep 29, 2014

Facebook ads are about to start following you around

SAN FRANCISCO—Facebook is able to track its 1.3 billion users on desktop computers, mobile devices and other websites. Now, advertisers will be able to do the same, using the social-networking service’s data. The technology, called people-based marke... #Intel #PepsiCo, Inc. #Omnicom Group Inc. #Sheryl Sandberg #Facebook