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Bye-bye 4Ps, Hello 4Es: Four ways in which marketing has changed in this century

Dec 31, 2015

Bye-bye 4Ps, Hello 4Es: Four ways in which marketing has changed in this century

Philip Kotler said, "Marketing is the action or process which helps the consumer satisfy her demand at an appropriate exchange value." So now has this changed in the last 15 years? #ConnectTheDots #Advertising #Branding #Marketing #Positioning #Consumer #Product #Placement #Philip Kotler #FRewind
Branding communication: How advertising agencies transformed over this century

Dec 31, 2015

Branding communication: How advertising agencies transformed over this century

If there’s one thing agencies are requested to do almost as often as creating communication, it’s presenting reviews. So here then, is a review of agencies in the past 15 years #facebook #Digital Media #ConnectTheDots #Advertising #Branding #Deloitte #ad agencies #Brand storytelling #FRewind
Too big to be in bed with porn: Why Zomato should have thought their ad campaign through

Dec 20, 2015

Too big to be in bed with porn: Why Zomato should have thought their ad campaign through

The idea was so yuck that I hoped that Goyal wasn't even in the loop when some smart alecks banged it in. #InMyOpinion #Advertising #porn #Zomato #Deepinder Goyal #pornhub #FWeekend
From OLX to Anouk, here's how the ad industry is getting women empowerment all wrong

Dec 09, 2015

From OLX to Anouk, here's how the ad industry is getting women empowerment all wrong

The new ads by Anouk and OLX do try to break the stereotypes but falter. They end up putting men and women in the same stereotypes they are trying to fight — that the woman's place is at home cooking, or taking care of her child, and the man is the provider. #InMyOpinion #Gender #Advertisement #sexism #OLX #Women's empowerment #Gender Roles #Anouk
Betamax tips its hat before TV unravels at the seams

Nov 23, 2015

Betamax tips its hat before TV unravels at the seams

The latest worldwide report from Strategy Analytics found that television ad spend is down nearly a percentage point from 2014, while digital grows some 3.2 percent. #Tata Communications #Advertising #TV #Betamax
On eve of final phase of voting, BJP drags cow into Bihar Elections ad; EC imposes restrictions

Nov 05, 2015

On eve of final phase of voting, BJP drags cow into Bihar Elections ad; EC imposes restrictions

A day ahead of voting for the fifth phase of the Bihar elections, the Bharatiya Janata Party (BJP) appears to have decided to milk the emotive cow protection issue to woo voters. #BJP #Narendra Modi #NewsTracker #beef #bIhar #Lalu Prasad Yadav #Advertisement #Cow #Bihar Assembly Election 2015 #Shareworthy
Brand Hub: Twitter's new analytics tool helps advertisers track brand conversations

Oct 27, 2015

Brand Hub: Twitter's new analytics tool helps advertisers track brand conversations

Brand Hub helps advertisers quickly understand their brand’s share of conversation, key audiences, and trends about their brand’s conversation. #Twitter #analytics #Advertisers #Brands #Brand Hub
Amitabh Bachchan, Sachin Tendulkar launch Piyush Pandey's book 'Pandeymonium'

Oct 15, 2015

Amitabh Bachchan, Sachin Tendulkar launch Piyush Pandey's book 'Pandeymonium'

Sachin Tendulkar speaks during the launch of advertising guru Piyush Pandey's book 'Pandeymonium: Piyush Pandey on Advertising', in which he talks about persons who influenced him. #Amitabh Bachchan #Jaya Bachchan #Sachin Tendulkar #Advertising #Piyush Pandey #ImagesOfTheDay #Ila Arun #Pandeymonium
The Great Khali's latest TV ad that's put a smile on our faces

Oct 13, 2015

The Great Khali's latest TV ad that's put a smile on our faces

If you thought that Great Khali aka Dalip Singh Rana never let up on the intensity, his latest commercial for a cement brand may just convince you otherwise. #Advertisement #Ambuja Cements #WWE #Godzilla #Shareworthy #The Great Khali #Khali