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Bye-bye 4Ps, Hello 4Es: Four ways in which marketing has changed in this century

Dec 31, 2015

Bye-bye 4Ps, Hello 4Es: Four ways in which marketing has changed in this century

Philip Kotler said, "Marketing is the action or process which helps the consumer satisfy her demand at an appropriate exchange value." So now has this changed in the last 15 years? #ConnectTheDots #Advertising #Branding #Marketing #Positioning #Consumer #Product #Placement #Philip Kotler #FRewind
What India's advertising industry should learn from Seinfeld's speech on ads

Oct 08, 2014

What India's advertising industry should learn from Seinfeld's speech on ads

A less popular form of advertising -comparative -- can nail lies but unfortunately is not widely practised in India. #Advertising #Branding #Product #Jerry Seinfeld #CLIO
Samsung launches 8-inch Galaxy Note 510 in India for Rs 30,900

May 03, 2013

Samsung launches 8-inch Galaxy Note 510 in India for Rs 30,900

The 3G-enabled tablet is powered by Android Jelly Bean OS and runs on 1.6 GHz quad-core processor with 2 GB (RAM), Samsung Electronics said in a release. #Technology #Samsung #TechBuzz #Product #Android Jelly Bean #Galaxy Note 510
IT needs new products to meet $300 bn target: Infosys

Oct 17, 2012

IT needs new products to meet $300 bn target: Infosys

Infosys Executive Co-Chairman Kris Gopalakrishnan today said IT industry should create new products and revenue streams to achieve the $ 300 billion revenue target by 2020. #Infosys #Kris Gopalakrishnan #TheySaidIt #IT #Product
Gartner Heralds The End Of PPM As We Know It

May 10, 2012

Gartner Heralds The End Of PPM As We Know It

The shift from project-based to product-based application organisations will affect how they are governed. #Gartner #software #Project #Product #Application #PPM
60 Indian IT Cos Launch Products And Services At Indiasoft

Mar 22, 2012

60 Indian IT Cos Launch Products And Services At Indiasoft

Products include Mobile Wireless Printing Device, eParakh India's first iris scanner, Callfreeee - next generation tollfree button enabling customers to reach website operator. #Technology #software #services #Product #Indiasoft
Shantanu Ghosh Appointed VP, Product Operations, India For Symantec

Jan 17, 2008

Shantanu Ghosh Appointed VP, Product Operations, India For Symantec

Symantec has announced the appointment of Shantanu Ghosh as the Vice President for India Product Operations. #Symantec #Product #Shantanu Ghosh
Sage SalesLogix v7.2 Receives Product Of The Year Award

Jan 05, 2008

Sage SalesLogix v7.2 Receives Product Of The Year Award

echnology Marketing Corporation (TMC)'s Customer Interaction Solutions magazine (www.cismag.com) has named Sage SalesLogix v7.2 a 2007 Product of the Year<br> Award winner. #Product #Sage SalesLogix v7.2 #Technology Marketing Corporation