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Bye-bye 4Ps, Hello 4Es: Four ways in which marketing has changed in this century

Updated : Dec 31, 2015

By : hidden hidden

Category : Business

Bye-bye 4Ps, Hello 4Es: Four ways in which marketing has changed in this century

Philip Kotler said, "Marketing is the action or process which helps the consumer satisfy her demand at an appropriate exchange value." So now has this changed in the last 15 years? #ConnectTheDots #Advertising #Branding #Marketing #Positioning #Consumer #Product #Placement #Philip Kotler #FRewind
Watch out, Parle: Britannia is devising strategy to be India's No.1 biscuit maker

Updated : Aug 13, 2014

By : FP Staff

Category : Corporate

Watch out, Parle: Britannia is devising strategy to be India's No.1 biscuit maker

Yesterday Britannia reported a 27 percent increase in net profit at Rs 113.66 crore for the first quarter June 30, 2014. #India #FMCG #Daily Bread #Bangalore #Innovation #Profit #rural #distribution #Product #Nusli Wadia #Britannia #Varun Berry #Parle #Bangaldesh #biscuit #baked goods
Samsung launches 8-inch Galaxy Note 510 in India for Rs 30,900

Updated : May 03, 2013

By : hidden hidden

Category : Tech

Samsung launches 8-inch Galaxy Note 510 in India for Rs 30,900

The 3G-enabled tablet is powered by Android Jelly Bean OS and runs on 1.6 GHz quad-core processor with 2 GB (RAM), Samsung Electronics said in a release. #Technology #Samsung #TechBuzz #Product #Android Jelly Bean #Galaxy Note 510
IT needs new products to meet $300 bn target: Infosys

Updated : Oct 17, 2012

By : hidden hidden

Category : Business

IT needs new products to meet $300 bn target: Infosys

Infosys Executive Co-Chairman Kris Gopalakrishnan today said IT industry should create new products and revenue streams to achieve the $ 300 billion revenue target by 2020. #Infosys #Kris Gopalakrishnan #TheySaidIt #IT #Product
Gartner Heralds The End Of PPM As We Know It

Updated : May 10, 2012

By :

Category : Biztech

Gartner Heralds The End Of PPM As We Know It

The shift from project-based to product-based application organisations will affect how they are governed. #Gartner #software #Project #Product #Application #PPM
60 Indian IT Cos Launch Products And Services At Indiasoft

Updated : Mar 22, 2012

By :

Category : Biztech

60 Indian IT Cos Launch Products And Services At Indiasoft

Products include Mobile Wireless Printing Device, eParakh India's first iris scanner, Callfreeee - next generation tollfree button enabling customers to reach website operator. #Technology #software #services #Product #Indiasoft
Shantanu Ghosh Appointed VP, Product Operations, India For Symantec

Updated : Jan 17, 2008

By :

Category : Biztech

Shantanu Ghosh Appointed VP, Product Operations, India For Symantec

Symantec has announced the appointment of Shantanu Ghosh as the Vice President for India Product Operations. #Symantec #Product #Shantanu Ghosh
Sage SalesLogix v7.2 Receives Product Of The Year Award

Updated : Jan 05, 2008

By :

Category : Biztech

Sage SalesLogix v7.2 Receives Product Of The Year Award

echnology Marketing Corporation (TMC)'s Customer Interaction Solutions magazine (www.cismag.com) has named Sage SalesLogix v7.2 a 2007 Product of the Year<br> Award winner. #Product #Sage SalesLogix v7.2 #Technology Marketing Corporation