Articles
View all articles-
What Mercedes plans to achieve with A Class launch in India
So what does Mercedes hope to achieve? Two things - better volumes to catch up with competitors and an attempt to shed its image of a car brand for the oldies. But, can it? #CorporateStrategy #Mercedes Benz #automobiles #A Class
-
BMW gives in to Audi, Merc assault as its sales fall 40% in Q1
Audi and Mercedes have breezed past long time leader BMW in the Indian luxury car market. In the new pecking order, Mercedes has managed to win back the second slot. #WhyNow #Mercedes #BMW #Audi #Sales #Automobile #Luxury Car market
-
Luxury carmakers target young women with smaller, cheaper models
Luxury carmakers in India are moving downmarket and shifting production of smaller and cheaper cars to local plants to cut costs, broadening their target market to include young, female and middle-class drivers to boost lacklustre performance. #WhyNow #Women #Mercedes #BMW #Volkswagen #Luxury Carmakers
Wire
-
FlagworldMcLaren ‘did deal’ for Lowe’s Mercedes release – media
Lowe will start work as executive technical director early next month Mercedes made a deal with McLaren to secure Paddy Lowe’s early release, according to reports in the British media. On Monday, the F1 team Mercedes announced that Briton Lowe will start #
-
CarsGuide.com (Australia)Mercedes-Benz S-Class theatre
Mercedes-Benz S-Class launched with display of large scale theatre. Picture this: a giant Airbus A380 passenger jet is in the background, a German ‘Stig’ in an SLS Gullwing is doing doughnuts on a soaking wet tarmac, a procession of all current model Mer #Airbus
-
Auto WeekMercedes confirms new role for Paddy Lowe
LAT PHOTOGRAPHIC - It's official. After months of speculation, Paddy Lowe will be going to Mercedes to act as executive director (technical). Lowe has a newly created job title, and the team has stressed that Ross Brawn is still in charge. McLaren made i #Mercedes-Benz #Paddy Lowe #Ross Brawn