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Bye-bye 4Ps, Hello 4Es: Four ways in which marketing has changed in this century

Dec 31, 2015

Bye-bye 4Ps, Hello 4Es: Four ways in which marketing has changed in this century

Philip Kotler said, "Marketing is the action or process which helps the consumer satisfy her demand at an appropriate exchange value." So now has this changed in the last 15 years? #ConnectTheDots #Advertising #Branding #Marketing #Positioning #Consumer #Product #Placement #Philip Kotler #FRewind
From Saina to Srikanth: How much is an Indian badminton player worth?

Jul 08, 2015

From Saina to Srikanth: How much is an Indian badminton player worth?

According to Mishra, the advantage of signing a badminton player over a cricketer is one of clarity over clutter. #Sports #India #Badminton #Saina Nehwal #Marketing #SportsTracker #PV Sindhu #K Srikanth #Tuhin Mishra #Baseline
Xiaomi's marketing coup: Roping in Ratan Tata is a really big deal

Apr 27, 2015

Xiaomi's marketing coup: Roping in Ratan Tata is a really big deal

Xiaomi does not need Ratan Tata's investment. But it could not have asked for a better brand ambassador than him, even if that is not what he is supposed to be #India #China #Ratan Tata #Marketing #Smartphone market #xiaomi
70% of marketers will spend more on social media ads in 2015: Report

Jan 14, 2015

70% of marketers will spend more on social media ads in 2015: Report

84 percent of respondents said they plan to increase or maintain marketing budgets in 2015 with social and mobile marketing topping the priorities list. #social media #Salesforce #Advertising #Marketing #digital marketing Salesforce.com #2015 State of Marketing
Bad music being sold with good marketing in Bollywood: Kailash Kher

Nov 11, 2014

Bad music being sold with good marketing in Bollywood: Kailash Kher

Singer Kailash Kher says there is a wave of "bad product being sold with good marketing" in Bollywood. #Bollywood #Music #TheySaidIt #Kailash Kher #Marketing #Entertainment #songs #Allah ke bande #Saiyyan #Babam bam
Flipkart reshuffles top execs: Myntra's Mukesh Bansal new marketing chief, CFO quits

Nov 04, 2014

Flipkart reshuffles top execs: Myntra's Mukesh Bansal new marketing chief, CFO quits

Flipkart Vice-President (Marketplace) Ankit Nagori's role has also been expanded and he will now be responsible for books and general merchandise categories as well #Marketing #Flipkart #Myntra #Mukesh Bansal #Kalyan Krishnamurthy #Nagori
Digital marketing budgets set to rise by 8% in 2015: Gartner

Nov 03, 2014

Digital marketing budgets set to rise by 8% in 2015: Gartner

Digital marketing spending averaged one-quarter of the marketing budget in 2014. The survey found that of the 51 percent of companies who plan to increase their digital marketing budget in 2015, the average increase will be 17 percent. #digital #Marketing #Gartner #digital marketing
New marketing alliance to urge you to sell on OLX, and buy on Flipkart

Aug 07, 2014

New marketing alliance to urge you to sell on OLX, and buy on Flipkart

The first phase of the tie-up will be kicked off with a joint marketing campaign urging consumers to upgrade by selling their used products on OLX.in before buying the new products on Flipkart. #Marketing #E-Commerce #Flipkart #OLX