Be it Swedish furniture retailer IKEA's push to let it open cafeterias at its outlets as part of its Rs 10,500 crore investment in India or Walmart's quibble over sourcing requirements for foreign multi-brand retailers, there was no end to pushing the envelope. #Walmart#NewsTracker#FDI#Bharti#retail#Tesco#Tatas#IKEA#H&M
The company, which has set up a new product development centre in India, also said it is primarily focusing on textiles to enable development on the factory floor and optimise production, while also exploring other materials like wood, metal, plastic and lighting.
#CorporateStrategy#Anand Sharma#IKEA#Mikael Ohlsson
After its winning battle with the FIPB and various arms of the government, Swedish retail giant Ikea is now getting aggressive about its India foray. Before opening its stores here, the company wants to ensure that there are no products with names even remotely similar to its.
Swedish furniture major Ikea has identified four states -- Haryana, Andhra Pradesh, Maharashtra and Karnataka-- to set up single brand retail stores as part of its Rs 10,500-crore investment in India.
I give Ikea credit for having a brand idea, taking chances with their advertising, and for avoiding the dreaded "price and item" trap. They have a history of doing great creative work, even recently under the "The Wonderful Everyday" banner. But the ...
China is host to eight of Ikea's 10 largest stores, which come with extra room displays given visitors' tendencies to spend all day at the store. Unusually, these stores encourage customers to sleep on the furniture, placing signs authorizing them to... #China#Ikea