Articles
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Coca-Cola to cut 750 jobs in US
A spokesman says about a quarter of the cuts will be in Atlanta, where the company is based. #Coca-Cola #CompanyWatch #Job cut
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China accuses Coca-Cola of misusing mapping technology
Chinese authorities say they are investigating whether Coca-Cola Co. employees improperly used location-finding technology in violation of the country's restrictions on map-making. #China #NewsTracker #Coca-Cola #Yunnan #Mapping technology
Blog posts
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The real purpose of branding...is not what you think
Why are we willing to pay more a Rolex than a Titan or a Casio? The value comes from branding - and information asymmetry #Kingfisher Airlines #Coca-Cola #Branding #Bisleri #Harley Davidson #In My Opinion #Kissan jam
Wire
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The Express Tribune Pakistan
Coke and Pepsi bank on showbiz to fight cola wars
After phenomenal success of Coke Studio, a television music series sponsored by Coca-Cola Pakistan, the archrival PepsiCo has launched its own music show, Pepsi Smash. Promoting a brand through sponsorship of music, it seems, has become an important mark #Coca-Cola Company #PepsiCo, Inc. #Pakistan
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Catchfence
Martin Truex Jr 2013 NSCS Coca-Cola 600 Race Preview
CORNELIUS, N.C. — No. 56 NAPA AUTO PARTS Toyota driver Martin Truex Jr. might not have visited victory lane Saturday night in the All-Star race at Charlotte Motor Speedway, but raising $80,000 for a children’s hospital had to make him feel pretty good. T #Martin Truex Jr. #Chase for the Sprint Cup #Michael Waltrip Racing
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Rediff
Coke plans 750-ml bottles for 'home' use
Beverage major Coca-Cola plans to launch 750-ml polyethylene terephthalate bottles, targeting ‘at-home’ consumption of small families, across its portfolio. Last week, to study the market, Coca-Cola introduced promotional 750-ml PET bottles for Rs 30, th #Coca-Cola Company #PepsiCo, Inc. #Uttar Pradesh




