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Cannes Lions 2014: Coke, Nivea, ANZ campaigns go from grabbing eyeballs to Grand Prixes

Jun 18, 2014

Cannes Lions 2014: Coke, Nivea, ANZ campaigns go from grabbing eyeballs to Grand Prixes

The jury is out for Media, Mobile and Outdoor categories at Cannes Lions 2014. While no Indian entry made the mark for a Grand Prix, the work that did win was path-breaking. #Media #Coca-Cola #Advertising #mobile #Creativity #Nivea #Outdoor #cannes lions 2014 #ANZ Bank #GAYTM #Happy ID #Protection
Adidas, Sony and Coca-Cola raise pressure on FIFA over Qatar claims

Jun 09, 2014

Adidas, Sony and Coca-Cola raise pressure on FIFA over Qatar claims

The signs of unease from some of FIFA's paymasters will raise pressure on the body, led by its 78-year-old Swiss president Sepp Blatter, to get to the bottom of the allegations and tackle underlying concerns about how it is run. #Sports #Bribery #Sony #football #Coca-Cola #FIFA #Sepp Blatter #2022 World Cup #Qatar #KickingAround #Adidas
Coke, Pepsi say they will remove controversial BVO from all drinks

May 06, 2014

Coke, Pepsi say they will remove controversial BVO from all drinks

The ingredient, called brominated vegetable oil, had been the target of petitions on Change.org #NewsTracker #Coca-Cola #Pepsi #soft drinks #diet #Change.org #BVO
Coke to soften celebratory marketing if unrest hits Brazil during the World Cup

Apr 02, 2014

Coke to soften celebratory marketing if unrest hits Brazil during the World Cup

Coke's change in stance came after demonstrations flashed across Brazil last year at the Confederations Cup due to public anger at the high level of spending on the World Cup compared with public services. #Sports #World #Brazil #Coca-Cola #TheySaidIt #FIFA #Marketing #Public Spending #Football World Cup #Unrest in Brazil
Watch: Deepika, Farhan in an ad directed by Anurag Kashyap

Feb 28, 2014

Watch: Deepika, Farhan in an ad directed by Anurag Kashyap

It is the first time that Farhan and Deepika have worked together in a series of ads, directed by filmmaker Anurag Kashyap. #BuzzPatrol #Coca-Cola #Deepika Padukone #Farhan Akhtar #Anurag Kashyap

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The real purpose of branding...is not what you think

Dec 01, 2012

The real purpose of branding...is not what you think

Why are we willing to pay more a Rolex than a Titan or a Casio? The value comes from branding - and information asymmetry #Kingfisher Airlines #Coca-Cola #Branding #Bisleri #Harley Davidson #In My Opinion #Kissan jam
Can the C in capitalism stand for conscience?

Nov 15, 2011

Can the C in capitalism stand for conscience?

As the corporation becomes larger than the state, it cannot stay disconnected from the problems of society. It has to contribute. Not just by donating money but by aligning its core activities with the needs of society. #Crony capitalism #ThisisNext #Coca-Cola #Social Welfare #http://www.firstpost.com/tag/notjobsbutpassion

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Can the C in capitalism stand for conscience?

Jul 22, 2014

Coca-Cola's Earnings, Revenue Slide

Coca-Cola's soda volumes resumed growth but profit and revenue slipped on weaker foreign currencies and higher marketing costs...
Can the C in capitalism stand for conscience?

Jul 23, 2014

Music Review: Marcus Belgrave and His Quintet Play Dizzy’s Club Coca-Cola

The trumpeter Marcus Belgrave and his band kept a sense of proportion during a set at Dizzy’s Club Coca-Cola...
Can the C in capitalism stand for conscience?

Jul 24, 2014

Bubble Up: Sodastream Soars On Private Sale Talks

Th upstart home soda maker may have missed its chance to sell to Coca-Cola, Pepsi, or Starbucks... #Coca-Cola Company #Starbucks Corp
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