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Branding - Total results - 23

This Diwali, let's talk about how e-commerce websites have upped their advertising game

Updated : Oct 30, 2016

By : Swetha Ramakrishnan

Category : Life

This Diwali, let's talk about how e-commerce websites have upped their advertising game

Through their Diwali ads, E-Bay rejects hetero-normative behaviour, Jabong celebrates the spirit of you and Amazon reminds us the importance of giving to, and sharing with, others this festive season. #India #EBay #Advertising #Diwali #Branding #Amazon #E-Commerce #Snapdeal #Jabong #FWeekend
Yoga guru Baba Ramdev and Patanjali Ayurved make for a winning brand: Here's why

Updated : Jul 30, 2016

By : Rohini Nair

Category : Business

Yoga guru Baba Ramdev and Patanjali Ayurved make for a winning brand: Here's why

The 'brand'value of Baba Ramdev and Patanjali Ayurved Ltd are closely entwined. In fact, they are one and the same. #Baba Ramdev #Advertising #Branding #Patanjali #FWeekend #Patanjali Ayurved Ltd #rural marketing India
Bye-bye 4Ps, Hello 4Es: Four ways in which marketing has changed in this century

Updated : Dec 31, 2015

By : hidden hidden

Category : Business

Bye-bye 4Ps, Hello 4Es: Four ways in which marketing has changed in this century

Philip Kotler said, "Marketing is the action or process which helps the consumer satisfy her demand at an appropriate exchange value." So now has this changed in the last 15 years? #ConnectTheDots #Advertising #Branding #Marketing #Positioning #Consumer #Product #Placement #Philip Kotler #FRewind
Branding communication: How advertising agencies transformed over this century

Updated : Dec 31, 2015

By : hidden hidden

Category : Business

Branding communication: How advertising agencies transformed over this century

If there’s one thing agencies are requested to do almost as often as creating communication, it’s presenting reviews. So here then, is a review of agencies in the past 15 years #facebook #Digital Media #ConnectTheDots #Advertising #Branding #Deloitte #ad agencies #Brand storytelling #FRewind
Snapdeal pays dearly as Aamir steps on a communication land mine that SRK so shrewdly avoided

Updated : Nov 26, 2015

By : Sindhu Bhattacharya

Category : Business

Snapdeal pays dearly as Aamir steps on a communication land mine that SRK so shrewdly avoided

Omega watches does not suffer because of George Clooney's political views on Darfur or which candidate he supports during the US Presidential elections #Aamir Khan #Shah Rukh Khan #Branding #Snapdeal #Intolerance #Sachin Bansal
Maruti brand being phased out from premium cars? Suzuki sets up new outlets to sell S-Cross

Updated : Jul 06, 2015

By : FP Staff

Category : Business

Maruti brand being phased out from premium cars? Suzuki sets up new outlets to sell S-Cross

Maruti has struggled in the past to be as successful in big cars segment as it is in small cars #Maruti Suzuki #Branding #s-cross #nexa
Microsoft erases 'Nokia' from Lumia, calls it Microsoft Lumia

Updated : Oct 27, 2014

By : FP Staff

Category : Biztech

Microsoft erases 'Nokia' from Lumia, calls it Microsoft Lumia

Six months after closing its acquisition of Nokia's device and services business, Microsoft said it is ready to sell smartphones under its own banner, and first Microsoft Lumia will hit the market soon. #Nokia #smartphones #Microsoft #Branding #Lumia #Windows Phones
New tobacco curbs coming: Why clobber cigarettes when they're only 15% of problem?

Updated : Aug 18, 2014

By : R Jagannathan

Category : Corporate

New tobacco curbs coming: Why clobber cigarettes when they're only 15% of problem?

The health ministry is considering more bans to curb cigarette smoking. But is it just a cop out? #Branding #ITC #Wills #Cigarette Curbs #Point-of-Sale Advertising #Biris #Smoking Warnings
Give Mommy a break: TV ads and the supermom you can never live up to

Updated : Jul 20, 2014

By : hidden hidden

Category : Life

Give Mommy a break: TV ads and the supermom you can never live up to

Our TV ads have shown young women discovering the fun of partying. But as soon as she becomes a mom she turns into a ladle-wielding creature, pouring out cereal or loading the washing machine. Someone give the mother a break. #Branding #IdiotBox #advertisements #Television Commercials #Indian Mothers