Saturday, June 25, 2016| Latest E-book
You are here:
Branding
#

Branding

Articles

Bye-bye 4Ps, Hello 4Es: Four ways in which marketing has changed in this century

Dec 31, 2015

Bye-bye 4Ps, Hello 4Es: Four ways in which marketing has changed in this century

Philip Kotler said, "Marketing is the action or process which helps the consumer satisfy her demand at an appropriate exchange value." So now has this changed in the last 15 years? #ConnectTheDots #Advertising #Branding #Marketing #Positioning #Consumer #Product #Placement #Philip Kotler #FRewind
Branding communication: How advertising agencies transformed over this century

Dec 31, 2015

Branding communication: How advertising agencies transformed over this century

If there’s one thing agencies are requested to do almost as often as creating communication, it’s presenting reviews. So here then, is a review of agencies in the past 15 years #facebook #Digital Media #ConnectTheDots #Advertising #Branding #Deloitte #ad agencies #Brand storytelling #FRewind
Snapdeal pays dearly as Aamir steps on a communication land mine that SRK so shrewdly avoided

Nov 26, 2015

Snapdeal pays dearly as Aamir steps on a communication land mine that SRK so shrewdly avoided

Omega watches does not suffer because of George Clooney's political views on Darfur or which candidate he supports during the US Presidential elections #Aamir Khan #Shah Rukh Khan #Branding #Snapdeal #Intolerance #Sachin Bansal
Maruti brand being phased out from premium cars? Suzuki sets up new outlets to sell S-Cross

Jul 06, 2015

Maruti brand being phased out from premium cars? Suzuki sets up new outlets to sell S-Cross

Maruti has struggled in the past to be as successful in big cars segment as it is in small cars #Maruti Suzuki #Branding #s-cross #nexa
Microsoft erases 'Nokia' from Lumia, calls it Microsoft Lumia

Oct 27, 2014

Microsoft erases 'Nokia' from Lumia, calls it Microsoft Lumia

Six months after closing its acquisition of Nokia's device and services business, Microsoft said it is ready to sell smartphones under its own banner, and first Microsoft Lumia will hit the market soon. #Nokia #smartphones #Microsoft #Branding #Lumia #Windows Phones
What India's advertising industry should learn from Seinfeld's speech on ads

Oct 08, 2014

What India's advertising industry should learn from Seinfeld's speech on ads

A less popular form of advertising -comparative -- can nail lies but unfortunately is not widely practised in India. #Advertising #Branding #Product #Jerry Seinfeld #CLIO
New tobacco curbs coming: Why clobber cigarettes when they're only 15% of problem?

Aug 18, 2014

New tobacco curbs coming: Why clobber cigarettes when they're only 15% of problem?

The health ministry is considering more bans to curb cigarette smoking. But is it just a cop out? #Branding #ITC #Wills #Cigarette Curbs #Point-of-Sale Advertising #Biris #Smoking Warnings
Give Mommy a break: TV ads and the supermom you can never live up to

Jul 20, 2014

Give Mommy a break: TV ads and the supermom you can never live up to

Our TV ads have shown young women discovering the fun of partying. But as soon as she becomes a mom she turns into a ladle-wielding creature, pouring out cereal or loading the washing machine. Someone give the mother a break. #Branding #IdiotBox #advertisements #Television Commercials #Indian Mothers
Ronald McDonald's new clothes: It's creepy, say customers

Apr 28, 2014

Ronald McDonald's new clothes: It's creepy, say customers

Previously, Ronald sported a yellow jumpsuit, but will now be seen in yellow cargo pants, striped rugby shirts and a vest. #social media #McDonald's #Branding #MarketWatch #Ronald McDonald #new costume #LA Times