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After Amma water and salt, Jaya to launch Amma Pharmacies

Jun 26, 2014

After Amma water and salt, Jaya to launch Amma Pharmacies

The 'Amma' brand in Tamil Nadu added yet another commodity to its list. Chief minister J Jayalalithaa is all set to launch Amma Pharmacies on Thursday. #India #ThisisNext #Tamil Nadu #Medicine #Jayalalithaa #Chennai #Subsidies #Tamil Nadu CM #Amma #Amma Pharmacies #Amma brand
Cannes Lions 2014: Three Indian entries shortlisted for Branded Content & Entertainment Lions

Jun 20, 2014

Cannes Lions 2014: Three Indian entries shortlisted for Branded Content & Entertainment Lions

Three Indian entries have made it to the Branded Content & Entertainment shortlist at Cannes Lions 2014, as opposed to no entries being shortlisted last year. #Nike #JWT india #Lowe Lintas #cannes lions 2014 #Make Every Yard Count #Kaan Khajura Tesan #Branded Content & entertainment
Bieber is not a racist but a naive child, says Usher

Jun 09, 2014

Bieber is not a racist but a naive child, says Usher

The 'Good Kisser' singer has insisted in a statement that Bieber is not a racist and suggested that his friend was a naive child at the time when the videos were filmed, reported Digital Spy. #BuzzPatrol #Justin Bieber #Russell Brand #Bieber #Usher #Racist #50 Cent #racist slur
Ronald McDonald's new clothes: It's creepy, say customers

Apr 28, 2014

Ronald McDonald's new clothes: It's creepy, say customers

Previously, Ronald sported a yellow jumpsuit, but will now be seen in yellow cargo pants, striped rugby shirts and a vest. #social media #McDonald's #Branding #MarketWatch #Ronald McDonald #new costume #LA Times

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The real purpose of branding...is not what you think

Dec 01, 2012

The real purpose of branding...is not what you think

Why are we willing to pay more a Rolex than a Titan or a Casio? The value comes from branding - and information asymmetry #Kingfisher Airlines #Coca-Cola #Branding #Bisleri #Harley Davidson #In My Opinion #Kissan jam

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The real purpose of branding...is not what you think

Jul 11, 2014

Crumbs’ potential white knight Marcus Lemonis sinks his teeth into another baked goods brand

One day after handing a lifeline to Crumbs, "The Profit" star says he is partnering with "Shark Tank"'s Kevin O'Leary to help expand Wicked Good Cupcakes...
The real purpose of branding...is not what you think

Jul 11, 2014

Right brand name gives marijuana strain a higher value

Adam Orenstein spent years cross-breeding marijuana plants before arriving at his proud new strain, a tall stalky plant frosted with white crystally hairs prized by growers and smokers...
The real purpose of branding...is not what you think

Jul 11, 2014

DealBook: Reynolds in Talks to Acquire Lorillard in Merger of Tobacco Rivals

Confronting a shrinking market of smokers, a deal would unite some of the best-selling brands in cigarettes, including Camel and Newport... #Lorillard Tobacco Company #British American Tobacco