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Brakes, clutch of AAP bus working just fine, says Arvind Kejriwal

Dec 08, 2014

Brakes, clutch of AAP bus working just fine, says Arvind Kejriwal

Kejriwal also took a potshot at those criticising him for travelling in business-class or for wearing a branded sweater, saying that a lot of things that AAP does will be over-hyped. #Congress #BJP #NewsTracker #Arvind Kejriwal #AAP #Delhi assembly elections #Branded sweater #Business class flights
Delhi polls: BJP will need more than Brand Modi to steal the show in Capital

Nov 09, 2014

Delhi polls: BJP will need more than Brand Modi to steal the show in Capital

BJP's decision to make Modi face of Delhi campaign is understandable. However, to be a credible claimant to power, doesn't BJP need more than Brand Modi? #Politics #BJP #Narendra Modi #PoliticalPlay #Brand Modi #AAP #Delhi Polls #Delhi Assembly Election
Lessons from my father, my hero: You can't build a business sitting in a glass tower

Nov 07, 2014

Lessons from my father, my hero: You can't build a business sitting in a glass tower

Luxury and technology seem to be an oxymoron as people associate that word only with hospitality, fashion, etc. We took the risk of marketing televisions like haute couture with five-star services and that risk paid off as Vu is the only brand having high-end TVs after Sony, Samsung and LG. #Brand #Zenith Computers #Devita Saraf #Vu Technologies #high-end TVs #Raj Saraf
How Amul won Facebook war with its angry customer

Oct 16, 2014

How Amul won Facebook war with its angry customer

We have had seen people posting videos of Coca Cola, Pepsi being used as bathroom cleaner. We have seen pictures of worms in a bucket of KFC crispy chicken. But, most of the time companies refuse to respond to such allegations. #facebook #Brand #Amul #Amul Milk
Inspired by Salman's 'Being Human'? Julian Assange to launch line of clothing in India

Oct 09, 2014

Inspired by Salman's 'Being Human'? Julian Assange to launch line of clothing in India

43-year-old Wikileaks founder Julian Assange is all set to launch his range of clothing and accessories in India. #World #India #Wikileaks #Julian Assange #NewsTracker #Sweden #Brand #Ecuador #Che Guevara #Wikileaks founder

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The real purpose of branding...is not what you think

Dec 01, 2012

The real purpose of branding...is not what you think

Why are we willing to pay more a Rolex than a Titan or a Casio? The value comes from branding - and information asymmetry #Kingfisher Airlines #Coca-Cola #Branding #Bisleri #Harley Davidson #In My Opinion #Kissan jam