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Why Daikin's 'Cool A School' campaign is just scam marketing

May 24, 2013

Give rural school kids air-conditioners. That is Daikin�s solutions to the suffering of school children in rural India. #ThatsJustWrong #Rajasthan #India #Marketing #Brands #Daikin #Neemrana
Marissa Mayer's magic? Yahoo back in top global brands list

May 21, 2013

Yahoo's brand value was estimated at $9.8 billion, which is still down from its $11.4 billion in 2008 #facebook #Business #Yahoo! #Google #Technology #CompanyWatch #Marissa Mayer #Brands #BrandZ list #Prada
Please don't refer to IPL as Pepsi IPL

May 18, 2013

Till such time as Pepsi�s top brass want the IPL to be referred to as the Pepsi IPL, the IPL brand hurtles down a slippery slope. #Sports #BCCI #India #Indian Premier League #IPL #Sreesanth #Pepsi #Spot fixing #Brands #EyeOnIPL

Blog posts

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The real purpose of branding...is not what you think

Dec 01, 2012

Why are we willing to pay more a Rolex than a Titan or a Casio? The value comes from branding - and information asymmetry #Kingfisher Airlines #Coca-Cola #Branding #Bisleri #Harley Davidson #In My Opinion #Kissan jam
Want Loyalty? Dont focus on rewards.

Jan 10, 2012

#Kingfisher Airlines #Marketing #Geek Squad #Best Buy #Brand loyalty #http://www.firstpost.com/tag/notjobsbutpassion
Brand Anna and the law of diminishing returns

Jun 22, 2011

Recent events and circumstances surrounding the drafting of the Lokpal Bill have inadvertently proved that the law of diminishing returns, fundamentally a law of economics, applies to the political process too. #Anna Hazare #Lokpal #Baba Ramdev #PoliticalPlay #Brand Anna

Wire

Times of India
Branding is vital in DJing: DJ Arjun Nair

2013-05-25 09:37:00

Spinning music for over five years, Arjun Nair and Nishanth aka Stallion decided to come together under the label 'Answer'. "Branding has assumed tremendous significance. It holds greater weight than individuals. This holds true in any field these days. #Bangalore
PRWeb
Personal Branding Expert Lida Citroen of LIDA360 Offers Six Interview...

2013-05-23 08:15:00

Use your energy, passion and hope for the future (and your future!) to bring joy to the job. As college seniors prepare for graduation, they will not only be competing against other grads for open jobs but will be competing against other seasoned employe #Citroen #Colorado
Entrepreneur.com
The 5 Branding Rules of Attraction

2013-05-20 16:40:00

"Your brand is the magnet that draws consumers to your product or service," says Ken Carbone of Manhattan design and branding firm Carbone Smolan Agency. Here are five rules of attraction: 1. Understand the value of designing your brand identity. "Make i #

Editor's picks

The Big Mac of sports: Why we love IPL and its scandals

The average IPL fan isn’t outraged by the spot-fixing scandal. It merely confirms what we already suspected about the junk food of sports.
Nine years of UPA: What makes Sonia Gandhi the real hero

Not burdened by the baggage of caste or dogma, Sonia Gandhi has the opportunity and capacity to make a real difference to Indian society.
Sex charge against Phaneesh Murthy may be settled out of court

If the three can’t thrash out an out of court settlement, the sexual harassment case is likely to result in long litigation in the full glare of the media.
Why Preity Zinta stands for all that is wrong with the IPL

Preity Zinta embodies a lot of what is wrong with the IPL – irresponsibility and compromising the dignity of cricket as a sport.

Money, sleaze take the sheen off imperious Chennai Super Kings

Given the huge legal, moral and ethical stakes, Srinvasan and Meiyappan should have voluntarily clarified their position and should have offered to face an investigation.
How the Woolwich terror attack will harm Britain's Muslim community more

For Muslims in Britain, there comes one thing after another to get defensive about, and at quite short intervals. The Muslim community will be cornered into paying a price for the brutality of these two killers.
Explainer: Why Sensex has fallen over 300 points today

Chidambaram ‘s soothsaying may not work when the markets are driven largely by foreign institutional investors (FIIs)
PM carrying out responsibility with great dignity, says Sonia

Rejecting the talk about two power centres and differences between them, UPA Chairperson Sonia Gandhi today said there is “collective leadership” between her and Manmohan Singh and “we all stand by” the Prime Minister who will complete his term.

Why India is concerned about supplying arms to Afghanistan

From across the Hindu Kush, a plea for Indian help. Hamid Karzai wants New Delhi to provide artillery and military transport aircraft. It won’t cost India much—but New Delhi is worried about upsetting Pakistan, and wary of making commitments before it becomes clear which way the political wind is blowing in Kabul.
Sreesanth and IPL spot fixing: Why history makes it so hard to believe the police

With the glut of information regarding the IPL spot fixing scandal and the three cricketers how much of it can we really trust?
Phaneesh Murthy admits to relationship with employee

This is the second time the IT industry veteran has been involved in a sex scandal.
Despite BJP edge over Cong, both NDA and UPA are conjectures

Opinion polls show the BJP and the NDA ahead of the Congress and UPA. But it is the regional parties that are likely to make the biggest gains. NDA and UPA are post-poll creatures

Not just niceties, China and India need to focus on thorny issues

India’s discourse with China has traditionally been trapped in the Mao-ist maze that defines how “friends” ought to conduct themselves. But Chinese statecraft has evolved, and India too must up its diplomatic game.
Why the Indian media gives a damn about poverty

In that sense the poverty line of India is cruel. It is merciless and doesn’t allow the majority of Indians any money for shelter or access to education or healthcare or sanitation or anything else that civilised nations would consider as essential as food.
Goa meet: Will the BJP finally find a way out of its troubles?

Can the party resolve internal discord and take a call on Modi’s PM candidature?
Why Dhoni, Tendulkar can't distance themselves from spot fixing

Try following a game on twitter or with friends or at the ground. At every step of the way, the spot-fixing question raises itself.

Movie Review: 'The Reluctant Fundamentalist' leaves you dissatisfied

If you forget the politics and just look at the film, The Reluctant Fundamentalist doesn’t fare much better. It’s a thriller that lacks tension and suspense.
Here's how the Delhi Police stumbled upon spot-fixing in IPL

After monitoring a phone call, the investigation had virtually turned pan-India with some of the bookies based in Gujarat and Mumbai.
Ex-Citi CEO Vikram Pandit, JM Financial join hands for banking foray in India

JM Financial will nominate Pandit as the non-executive chairman of the proposed bank. Pandit and Aiyar will have the right to purchase shares up to the amount prescribed by the RBI in this entity.
Movie Review: The Great Gatsby is the most Bollywood of Baz Luhrmann's films

The great American dream is an integral part of America. It’s ‘great’ in that it symbolises not truth, but hope when the truth is disillusioning; it symbolises not facts, but ideals when facts are unnerving; it symbolises not likelihood, but promise when likelihood is all but bleak.

Google I/O 2013 keynote: New Maps, Search, Plus, and S4 with 'pure' Android

We’re tracking the Google I/O conference 2013 live – what will be unveiled?
Hero worshipped in Kerala, Sreesanth still innocent in his state

The summary of the response in his Sreesanth’s home turf is that of incredulity. They are unwilling to believe that the pacer is guilty.
Why return of Dreamliners won't change Air India's fortunes

The original promise of the Dreamliner has failed to materiallise due to limitations in its flying range. Will Air India continue to pay a price for this?
Did Indira abolish bonded labour or Sonia? NREGA's tall claims

The UPA ads eulogising MGNREGA as a a huge success needs to be taken with bags of salt. The scheme did make a difference, but not as is claimed.