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Sania Mirza becomes a pawn in bitter Telangana political battle

Jul 25, 2014

Sania Mirza becomes a pawn in bitter Telangana political battle

Ruining a moment of pride to the nation's dismay, BJP leader K Laxman today called tennis icon Sania Mirza Pakistans "daughter-in-law" while protesting the brand ambassador status being accorded to her by the Kalvakuntla Chandrashekar Rao-led Telangana Rashtriya Samithi government in Telangana. #India #BJP #Andhra Pradesh #Sania Mirza #Sania Mirza as Telangana brand ambassador #Telangana-Seemandhra battle
Defining Sania Mirza The BJP-TRS battle over who belongs to Telangana

Jul 24, 2014

Defining Sania Mirza The BJP-TRS battle over who belongs to Telangana

The decision of the Telangana govt to designate Sania Mirza the Brand Ambassador of the state is throwing up questions she never had to confront earlier. #InMyOpinion #Sania Mirza #brand ambassador #Sania Mirza Telangana brand ambassador #Telangana govt
Give Mommy a break TV ads and the supermom you can never live up to

Jul 20, 2014

Give Mommy a break TV ads and the supermom you can never live up to

Our TV ads have shown young women discovering the fun of partying. But as soon as she becomes a mom she turns into a ladle-wielding creature, pouring out cereal or loading the washing machine. Someone give the mother a break. #Branding #IdiotBox #advertisements #Television Commercials #Indian Mothers
After Amma water and salt, Jaya to launch Amma Pharmacies

Jun 26, 2014

After Amma water and salt, Jaya to launch Amma Pharmacies

The 'Amma' brand in Tamil Nadu added yet another commodity to its list. Chief minister J Jayalalithaa is all set to launch Amma Pharmacies on Thursday. #India #ThisisNext #Tamil Nadu #Medicine #Jayalalithaa #Chennai #Subsidies #Tamil Nadu CM #Amma #Amma Pharmacies #Amma brand
Cannes Lions 2014: Three Indian entries shortlisted for Branded Content & Entertainment Lions

Jun 20, 2014

Cannes Lions 2014: Three Indian entries shortlisted for Branded Content & Entertainment Lions

Three Indian entries have made it to the Branded Content & Entertainment shortlist at Cannes Lions 2014, as opposed to no entries being shortlisted last year. #Nike #JWT india #Lowe Lintas #cannes lions 2014 #Make Every Yard Count #Kaan Khajura Tesan #Branded Content & entertainment

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The real purpose of branding...is not what you think

Dec 01, 2012

The real purpose of branding...is not what you think

Why are we willing to pay more a Rolex than a Titan or a Casio? The value comes from branding - and information asymmetry #Kingfisher Airlines #Coca-Cola #Branding #Bisleri #Harley Davidson #In My Opinion #Kissan jam

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The real purpose of branding...is not what you think

Jul 29, 2014

Square Feet: Designer Hotels Wend Their Way Into Dubai

With luxury five-star hotels opening often in the city, some operators are hoping that brand loyalty and a dose of fashion will set them apart...
The real purpose of branding...is not what you think

Jul 29, 2014

Mirror Mirror on the Wall, Which Supermodel Booked the Most Ad Campaigns of Them All?

Earlier this week, Cara Delevingne gave us a glimpse of her most recent endeavor as the new face of Topshop. While this may be her first time modeling for the brand, this is hardly her first major ad campaign this year. If you add these her new gig t... #Topshop #Gisele Bundchen #Kate Moss #Kate Upton #Miranda Kerr
The real purpose of branding...is not what you think

Jul 29, 2014

Why Everyone Should Work Retail Once in Their Lives

Retail surrounds us in all of our lives - whether we work within the industry or not. Whether it's running an errand, buying a favorite coffee drink, browsing stores along your local Main Street, shopping online or visiting any random strip mall, ret... #Topshop #Gisele Bundchen #Kate Moss #Kate Upton #Miranda Kerr
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