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TCS logs into 57th rank in US brands survey

May 14, 2015

TCS logs into 57th rank in US brands survey

TCS has a long-standing presence in North America, being one of the top ten recruiters of IT talent, with 19 facilities and innovation labs serving many of the regions Fortune 500 companies. #Tata Consultancy Services #CompanyWatch #brand finance #Top 500 US Brands #IT service industry
Could lose it all: Verdict on hit-and-run case puts Brand Salman in grave danger

May 07, 2015

Could lose it all: Verdict on hit-and-run case puts Brand Salman in grave danger

With more than 10 brands that he endorses and two upcoming movies (Prem Ratan Dhan Payo and Bajrangi Bhaijan), about Rs 250 crore ride on brand Salman Khan #Salman Khan #Being Human #Eros #jail #Salman verdict #Brand Salman
Followed my heart, business simply followed: fashion designer Anita Dongre on her success

May 04, 2015

Followed my heart, business simply followed: fashion designer Anita Dongre on her success

The Anita Dongre woman is a modern urban girl who, whilst challenging convention, loves all things traditional, speaks her mind, is free spirited and adventurous. The Anita Dongre Man is a seamless blend of modern outlook and traditional values. #Luxury Brands #Anita Dongre #fashion designer #AND #Success Quotient #womenswear #menswear #affordable fashion #Global Desi #Timeless #Anita Dongre Inter Pret
Gyms to tech wearables: Virat Kohli does a Dhoni, plans Rs 90 cr investment in fitness

Apr 21, 2015

Gyms to tech wearables: Virat Kohli does a Dhoni, plans Rs 90 cr investment in fitness

Following in the footsteps of India's ODI captain Mahendra Singh Dhoni, Indian cricketer Virat Kohli too is betting big on fitness and is reportedly investing a whopping Rs 90 crore to set up a chain of gyms across the country. #Business #IPL #fitness #Yuvraj Singh #Virat Kohli #Brands #gyms #startups #Gisel

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The real purpose of branding...is not what you think

Dec 01, 2012

The real purpose of branding...is not what you think

Why are we willing to pay more a Rolex than a Titan or a Casio? The value comes from branding - and information asymmetry #Kingfisher Airlines #Coca-Cola #Branding #Bisleri #Harley Davidson #In My Opinion #Kissan jam