Articles
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Why Daikin's 'Cool A School' campaign is just scam marketing
Give rural school kids air-conditioners. That is Daikin�s solutions to the suffering of school children in rural India. #ThatsJustWrong #Rajasthan #India #Marketing #Brands #Daikin #Neemrana
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India's global image is sinking: But should we care?
A new global survey shows that rape and corruption have dented India's image, especially in North America and Western Europe. But should we care? #OnOurMind #Corruption in India #Rape #Brand India #PIPA survey
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Marissa Mayer's magic? Yahoo back in top global brands list
Yahoo's brand value was estimated at $9.8 billion, which is still down from its $11.4 billion in 2008 #facebook #Business #Yahoo! #Google #Technology #CompanyWatch #Marissa Mayer #Brands #BrandZ list #Prada
Blog posts
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The real purpose of branding...is not what you think
Why are we willing to pay more a Rolex than a Titan or a Casio? The value comes from branding - and information asymmetry #Kingfisher Airlines #Coca-Cola #Branding #Bisleri #Harley Davidson #In My Opinion #Kissan jam
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Brand Anna and the law of diminishing returns
Recent events and circumstances surrounding the drafting of the Lokpal Bill have inadvertently proved that the law of diminishing returns, fundamentally a law of economics, applies to the political process too. #Anna Hazare #Lokpal #Baba Ramdev #PoliticalPlay #Brand Anna
Wire
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PRWebBrand Tango Technology Signs Four New Clients
Brand Tango Technology, a Deerfield, Fla.-based provider of customer-relationship management (CRM) software, has announced that four new companies are adopting its Tango CRM system, an enterprise cloud-based technology. The four new clients include hospi #Caribbean #Boca Raton #Cancun
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Ivy MagOttowa : You have to know who is Grace, Brand and PR Strategist !
You have to know who is Grace ! She lives in Ottawa and she is a real working girl. Brand and PR Strategist, I do not know how she can do everything she does in a day. When you work with her (she is working for Press – The Fashion Magazine / Do you remem #Ottawa #Essence
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THE FIVEA Defiant Abercrombie & Fitch, and Its Exclusionary Brand.
Abercrombie & Fitch has a very specific brand image, and target audience. You can see it in their marketing, and in their clothes. And, CEO Michael Jeffries clearly articulated that brand image in an article in Salon.com back in 2006: "Candidly, we go af #Abercrombie & Fitch #H&M #American Eagle Outfitters, Inc.