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From Devendra Jhajharia to Deepa Malik: Why are brands not celebrating India's Paralympic stars?

Sep 19, 2016

From Devendra Jhajharia to Deepa Malik: Why are brands not celebrating India's Paralympic stars?

Paralympic stars embody rich values of grit, overcoming adversity and bring glory at the highest level. If these qualities and attributes do not resonate with brands, what will? #Advertising #Piyush Pandey #Brand #Celebrities #Harish Bijoor #Alpana Parida #Paralympian winners #differently abled athletes
Olympians Sindhu, Sakshi, Dipa: 3 inspirational faces that could become brand icons

Aug 22, 2016

Olympians Sindhu, Sakshi, Dipa: 3 inspirational faces that could become brand icons

PV Sindhu, Sakshi Malik and Dipa Karmakar can be the face of inspiration, and not just women’s issues, believe branding experts #Piyush Pandey #Team India #Brand #PV Sindhu #advertisements #Olympics 2016 #Sakshi Malik #Dipa Karmakar
MS Dhoni duped of over Rs 20 crore by Australia-based brand Spartan Sports

Jul 14, 2016

MS Dhoni duped of over Rs 20 crore by Australia-based brand Spartan Sports

India's limited overs captain Mahendra Singh Dhoni, who remains a sought after personality in the endorsement world despite his retirement from Tests, has been duped by one of the many brands he endorses -- Spartan Sports -- of over Rs 20 crore. #Sports #India #Cricket #Australia #MS Dhoni #Brand #SportsTracker #Spartan Sports
After eight years, feels different to play for another IPL team: Dhoni on his time with CSK

Feb 16, 2016

After eight years, feels different to play for another IPL team: Dhoni on his time with CSK

Dhoni said he will miss playing alongside the likes of Suresh Raina, Ravindra Jadeja and Brendon McCullum before exuding confidence in the players picked for the new team. #Sports #Cricket #Indian Premier League #IPL #Mahendra Singh Dhoni #InMyOpinion #RP Sanjiv Goenka Group #Brand #Pune #CSK #Logo #IPL 9 #Rising Pune Supergiants #RPSG
Rising Pune Supergiants: Why the new IPL franchise's name and its logo are branding disasters

Jan 19, 2016

Rising Pune Supergiants: Why the new IPL franchise's name and its logo are branding disasters

RP Sanjiv Goenka (RPSG) Group names its IPL team Rising Pune Super Giants (RPSG). It is cringe-worthy. Not for the sheer lack of imagination but because it reduces the idea of a sports team as nothing but a “billboard” on which you can plaster a bunch of corporate logos. #Sports #Cricket #Indian Premier League #IPL #InMyOpinion #RP Sanjiv Goenka Group #Brand #Pune #Logo #Rising Pune Supergiants #RPSG
Interview: General Motors' Michael Simcoe on the future of vehicle design for Indian market

Sep 22, 2015

Interview: General Motors' Michael Simcoe on the future of vehicle design for Indian market

As vice president of design at GM, Simcoe is responsible for GM’s production and advanced studios in Korea, Australia and India #Interview #General Motors #Brand #chevrolet india #automonitor #michael simcoe
Ratan Tata buys into women's fashion portal Kaaryah; 'we are honoured', says the start-up

Jun 04, 2015

Ratan Tata buys into women's fashion portal Kaaryah; 'we are honoured', says the start-up

Iconic business leader Ratan Tata has acquired a stake in Kaaryah, a fashion portal for women's wear, making it his latest personal investment in technology ventures. #Ratan Tata #Brand #Ecommerce #Kaaryah #Casual