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Give Mommy a break TV ads and the supermom you can never live up to

Jul 20, 2014

Give Mommy a break TV ads and the supermom you can never live up to

Our TV ads have shown young women discovering the fun of partying. But as soon as she becomes a mom she turns into a ladle-wielding creature, pouring out cereal or loading the washing machine. Someone give the mother a break. #Branding #IdiotBox #advertisements #Television Commercials #Indian Mothers
After Amma water and salt, Jaya to launch Amma Pharmacies

Jun 26, 2014

After Amma water and salt, Jaya to launch Amma Pharmacies

The 'Amma' brand in Tamil Nadu added yet another commodity to its list. Chief minister J Jayalalithaa is all set to launch Amma Pharmacies on Thursday. #India #ThisisNext #Tamil Nadu #Medicine #Jayalalithaa #Chennai #Subsidies #Tamil Nadu CM #Amma #Amma Pharmacies #Amma brand
Cannes Lions 2014: Three Indian entries shortlisted for Branded Content & Entertainment Lions

Jun 20, 2014

Cannes Lions 2014: Three Indian entries shortlisted for Branded Content & Entertainment Lions

Three Indian entries have made it to the Branded Content & Entertainment shortlist at Cannes Lions 2014, as opposed to no entries being shortlisted last year. #Nike #JWT india #Lowe Lintas #cannes lions 2014 #Make Every Yard Count #Kaan Khajura Tesan #Branded Content & entertainment
Bieber is not a racist but a naive child, says Usher

Jun 09, 2014

Bieber is not a racist but a naive child, says Usher

The 'Good Kisser' singer has insisted in a statement that Bieber is not a racist and suggested that his friend was a naive child at the time when the videos were filmed, reported Digital Spy. #BuzzPatrol #Justin Bieber #Russell Brand #Bieber #Usher #Racist #50 Cent #racist slur
Ronald McDonald's new clothes: It's creepy, say customers

Apr 28, 2014

Ronald McDonald's new clothes: It's creepy, say customers

Previously, Ronald sported a yellow jumpsuit, but will now be seen in yellow cargo pants, striped rugby shirts and a vest. #social media #McDonald's #Branding #MarketWatch #Ronald McDonald #new costume #LA Times

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The real purpose of branding...is not what you think

Dec 01, 2012

The real purpose of branding...is not what you think

Why are we willing to pay more a Rolex than a Titan or a Casio? The value comes from branding - and information asymmetry #Kingfisher Airlines #Coca-Cola #Branding #Bisleri #Harley Davidson #In My Opinion #Kissan jam

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The real purpose of branding...is not what you think

Jul 21, 2014

Vince clothing line selects Hollywood for regional headquarters

Vince, a popular contemporary fashion brand based in New York, has agreed to lease a new regional headquarters office in Hollywood...
The real purpose of branding...is not what you think

Jul 22, 2014

BrandPost: How private NAS beats the public cloud for small business

The public cloud offers extra features like automated offsite backup – but did you know you can get these things and more with a private cloud solution as well? Here’s a look at three ways private NAS setups are becoming a preferable option for small...
The real purpose of branding...is not what you think

Jul 17, 2014

Slowly, the 'Nokia' brand heads for the door

Microsoft isn't just gutting Nokia with 12,500 layoffs ; it's also taking steps to phase out the Nokia brand name. As Windows Phone Central points out , a recent update to Nokia's Treasure Tag app removes all mentions of Nokia, except in links to sup...