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Indian youth drink, snack and talk, says Brand Equity

Feb 22, 2012

Indian youth drink, snack and talk, says Brand Equity

If one takes the study seriously, 11 of the 'most exciting brands' are beverage brands; 3 are chocolate brands and 5 are mobile service providers or handset manufacturers. #ListsEtc #Brand #Marketing #Bisleri #Nielsen
Bisleri goes aggressive, to pump in Rs 50 crore for marketing

Sep 29, 2011

Bisleri goes aggressive, to pump in Rs 50 crore for marketing

The marketing budget will be about Rs 50 crore this year, a big step up from an almost non existent budget last year to protect its market leadership. #Smartcompany #Marketing plan #Bisleri #Ramesh Chauhan

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The real purpose of branding...is not what you think

Dec 01, 2012

The real purpose of branding...is not what you think

Why are we willing to pay more a Rolex than a Titan or a Casio? The value comes from branding - and information asymmetry #Kingfisher Airlines #Coca-Cola #Branding #Bisleri #Harley Davidson #In My Opinion #Kissan jam