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Even Dhoni is clueless about Sreesanth's thoughts

May 16, 2013

About five years ago, Sreesanth was a riddle wrapped in a mystery inside an enigma � as far as his then captain MS Dhoni was concerned. #Mahendra Singh Dhoni #AdCulture #Sreesanth #Srinivasan
Tata Sky breaks record with prison break TVC

Apr 19, 2013

The script is eminently entertaining and the insight that India comes to a halt during an India-Pakistan match is leveraged beautifully, and the ability to record on Tata Sky+ HD, and the consequent advantages of buying the product, come out strong. #AdCulture #Tata Sky #Ogilvy #Prison Break #India-Pakistan cricket match #Tata Sky TVC
Is Dove saying real beauty is skin deep?

Apr 18, 2013

The Dove Real Beauty Sketch campaign has the tagline, "You are more beautiful than you think." However, the ideas being sold by the ad aren't particularly beautiful. #AdCulture #Advertisement #advertising campaign #Dove #Real Beauty

Blog posts

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Shifting lakes, soap in rivers: The ecological ignorance of the ad industry

Oct 07, 2012

Do advertising agencies demand a creative licence for knowingly sidestepping basic hygiene and ecology to make a simplistic brand appeal? Either way, it doesn't wash. #India #Environment #AdCulture #Kirloskar #Cinthol
It's time mobile marketing made its own rules

Nov 29, 2011

Mobile still plays by the rules of internet marketing. But these new programmes for the mobile medium have successfully unleashed its true potential. #AdCulture #Tesco #Hippo #Nike #Heineken #Mobile marketing #http://www.firstpost.com/tag/notjobsbutpassion
Consumers and the new addiction: customisation

Nov 01, 2011

The consumer today is addicted to customisation. Everything needs to be personal and unique to the consumer. And brands all around the world are noticing this trend. #AdCulture #Starbucks #Jones Soda #http://www.firstpost.com/tag/notjobsbutpassion

Editor's picks

Movie Review: 'The Reluctant Fundamentalist' leaves you dissatisfied

If you forget the politics and just look at the film, The Reluctant Fundamentalist doesn’t fare much better. It’s a thriller that lacks tension and suspense.
Here's how the Delhi Police stumbled upon spot-fixing in IPL

After monitoring a phone call, the investigation had virtually turned pan-India with some of the bookies based in Gujarat and Mumbai.
Ex-Citi CEO Vikram Pandit, JM Financial join hands for banking foray in India

JM Financial will nominate Pandit as the non-executive chairman of the proposed bank. Pandit and Aiyar will have the right to purchase shares up to the amount prescribed by the RBI in this entity.
Movie Review: The Great Gatsby is the most Bollywood of Baz Luhrmann's films

The great American dream is an integral part of America. It’s ‘great’ in that it symbolises not truth, but hope when the truth is disillusioning; it symbolises not facts, but ideals when facts are unnerving; it symbolises not likelihood, but promise when likelihood is all but bleak.

Google I/O 2013 keynote: New Maps, Search, Plus, and S4 with 'pure' Android

We’re tracking the Google I/O conference 2013 live – what will be unveiled?
Hero worshipped in Kerala, Sreesanth still innocent in his state

The summary of the response in his Sreesanth’s home turf is that of incredulity. They are unwilling to believe that the pacer is guilty.
Why return of Dreamliners won't change Air India's fortunes

The original promise of the Dreamliner has failed to materiallise due to limitations in its flying range. Will Air India continue to pay a price for this?
Did Indira abolish bonded labour or Sonia? NREGA's tall claims

The UPA ads eulogising MGNREGA as a a huge success needs to be taken with bags of salt. The scheme did make a difference, but not as is claimed.

Angelina’s breast surgery possible in India, but there's a catch

So can we test in India and gain from the same treatment privilege that Jolie had? Yes, but there is a catch.
IPL 2013 KKR vs PWI Live: Yusuf kicks KKR out of the IPL

Live detailed updates as KKR take on Pune in a must-win game at Ranchi.
Wrong on Ghaziabad: The Kiran Bedi argument for moral policing

Bedi’s argument that we should focus on the legal wrong committed by the girl slapped by cops is technical, disingenuous and enabling.
Cloak but no dagger: The awfully mundane world of spies

There’s an endearing quality to reports that a CIA spy was arrested in Moscow: he comes across as a bumbling amateur who represents the lost Age of Innocence in the world of espionage.

From here on, Sonia-Manmohan dyarchy is a slow train wreck

The “two heads” power arrangement between Congress president Sonia Gandhi and Prime Minister Manmohan Singh is coming apart at the seams.
Lessons from Karnataka: Cong must stop backing corrupt leaders in Andhra

The fact that it has allowed individuals named in chargesheets to continue as ministers is evidence that the Congress runs Andhra Pradesh as if it is its fiefdom, without a care for ethics in public life.
IPL 2013: How Isa Guha is changing perceptions about cricket presenters

Isa Guha is not your usual female cricket presenter. Apart from being an ex-player, she’s highly educated and injects a breath of fresh air on Indian screens.
Android and Chrome aren't merging for now, says Google's Sundar Pichai

Pichai has emphasised that Google is embracing both Chrome and Android is investing in both at least for now.

Ashwani to be shifted, Bansal to be booted? PM will decide

The fate of the two ministers is reportedly in the hands of the Prime Minister who has been told to take a final call.
How the Sarabjit-Sanaullah episode diminishes India

The Sarabjit-Sanaullah episode shows that for all of India’s attempts to project itself as an emerging global power, with a footprint larger than just the South Asian peninsula, it is unable to break out of its hyphenated relationship with Pakistan.
Changing dynamics: Is low-cost flying becoming really high cost?

Consumers may have to pay a high price for both the lower price and increased choice.
Star Trek Into Darkness is a perfectly adequate popcorn film

Star Trek Into Darkness is a perfectly adequate summer blockbuster film. It is impeccably tailored to please both the Trekkies and the non-geeks, genre lovers as well as the average moviegoer.

Coalgate scam: Careful, Mr PM, the fig leaves are falling off...

If there was no wrongdoing in the allocation of coal blocks, why did the Law Minister and officials from the Prime Minister’s Office go to such elaborate lengths to doctor the CBI’s draft report – and get top law officers to lie in court?
Who was Pak prisoner Sanaullah Ranjay? All you need to know

Some information about Pakistani prisoner Sanaullah Haq who died this morning after being attacked by an Indian inmate in a Jammu prison.
Over 900 victims; Dhaka disaster world's worst in garments industry

The death toll from the collapse of a building housing five garment factories has climbed to nearly 900, officials said on Thursday, as authorities continue to search for more bodies two weeks after the worst garment manufacturing disaster in the world.
Sir Alex Ferguson: The greatest manager football will ever have

Ferguson showed that world-class man-management skills were more important than picking the perfect formation. It took something approaching genius qualities to get Eric Cantona, Roy Keane and Peter Schmeichel – all volatile personalities with exceptionally big egos – to pull together for the common cause.

IPL | Sports

Why fixing in cricket isn’t going to stop anytime soon

IPL | Sports

You’re not supposed to do this when you’re getting so much money: Rajeev Shukla

Articles

Even Dhoni is clueless about Sreesanth's thoughts

Tata Sky breaks record with prison break TVC

Is Dove saying real beauty is skin deep?

Blog posts

Shifting lakes, soap in rivers: The ecological ignorance of the ad industry

It's time mobile marketing made its own rules

Consumers and the new addiction: customisation

Editor's picks

Movie Review: 'The Reluctant Fundamentalist' leaves you dissatisfied

Here's how the Delhi Police stumbled upon spot-fixing in IPL

Ex-Citi CEO Vikram Pandit, JM Financial join hands for banking foray in India

Movie Review: The Great Gatsby is the most Bollywood of Baz Luhrmann's films

Google I/O 2013 keynote: New Maps, Search, Plus, and S4 with 'pure' Android

Hero worshipped in Kerala, Sreesanth still innocent in his state

Why return of Dreamliners won't change Air India's fortunes

Did Indira abolish bonded labour or Sonia? NREGA's tall claims

Angelina’s breast surgery possible in India, but there's a catch

IPL 2013 KKR vs PWI Live: Yusuf kicks KKR out of the IPL

Wrong on Ghaziabad: The Kiran Bedi argument for moral policing

Cloak but no dagger: The awfully mundane world of spies

From here on, Sonia-Manmohan dyarchy is a slow train wreck

Lessons from Karnataka: Cong must stop backing corrupt leaders in Andhra

IPL 2013: How Isa Guha is changing perceptions about cricket presenters

Android and Chrome aren't merging for now, says Google's Sundar Pichai

Ashwani to be shifted, Bansal to be booted? PM will decide

How the Sarabjit-Sanaullah episode diminishes India

Changing dynamics: Is low-cost flying becoming really high cost?

Star Trek Into Darkness is a perfectly adequate popcorn film

Coalgate scam: Careful, Mr PM, the fig leaves are falling off...

Who was Pak prisoner Sanaullah Ranjay? All you need to know

Over 900 victims; Dhaka disaster world's worst in garments industry

Sir Alex Ferguson: The greatest manager football will ever have