Cristiano Ronaldo, who realised on Tuesday that his scoring touch has all but deserted him, might want to check if a Freaky Friday-like body switch has taken place between the Portuguese superstar and someone else, perhaps someone with a “smaller mentality”.
The good people at Nike certainly seem to think it is a theory worthy of consideration. Advertising executives from the apparel giant, known for making glitzy commercials that feature the who’s who of international football, have just released their latest, featuring the Portuguese superstar.
Ronaldo, after a collision with a young fan during a Portugal game, undergoes a personality switch with the him. Concussed, the two wake up next day living each other's lives. Ronaldo is the young English boy, and the boy gets to live Ronaldo's life. The commercial then follows both of them as they try to adjust to their new lives, and eventually face off in an England-Portugal match.
In addition to Ronaldo, the commercial features about 16 top football stars. Among these are Ronaldo’s Portugal teammates Ricardo Quaresma, Andre Gomes, Jose Fonte, Vieirinha and Cedric Soares as also stars like Raheem Sterling, Joe Hart, Harry Kane, Chris Smalling, John Stones, Ross Barkley, Raphael Varane, Anthony Martial, Sergi Roberto and Javier Mascherano. It will also feature American female footballer Megan Rapinoe.
The spot is said to be the longest brand film Nike has produced, and also the most extensive shoot Ronaldo has completed. Filmed to the beats of the song Turn Up by The Heavy, it required five days of filming, all completed in Spain. Ronaldo performed his own stunts and the filming was done in three takes.
The youngster with whom Ronaldo is said to undergo the body switch in the video, is Gerson Correia Adua, a 16-year-old footballer who speaks English and Portuguese. Incidentally, he was the original understudy for the ad but was cast in it after the lead actor injured his leg in a car accident.
Watch the full video: