Arsenal players celebrated and wished their Indian fans a "Happy Holi" in a newly-released video on their YouTube channel.
The video features Hector Bellerin, David Ospina, Kieran Gibbs, Calum Chambers, Mohammed Elneny and Nacho Monreal throwing gulaal at each other while kicking a football around. The lively celebrations make for a colourful and vibrant video and lets the Gunners unleash their playful side. It ends with the club wishing everyone a "Happy Holi".
The Arsenal YouTube channel has been a great way for fans to connect with their favourite stars. With regular behind-the-scene videos and candid shoots, the North London club have innovatively used this platform to reach out to Gooners across the globe.
And this isn't the first time they have pandered to their ever-growing Indian fan base. Last year, on the occasion of Diwali, the players featured in a video lighting diyas while Mesut Ozil donned traditional attire to wish everyone a Happy Diwali.
Theses videos are just another example of why Arsenal have the one of the best digital media presence across all sports teams. With active Snapchat, Twitter, Instagram, Facebook, Pinterest and Soundcloud accounts, the club is at least topping the table for best interactive fan experiences.
While the players may be recently struggling on the pitch, they seem to be having a lot of fun off it. Watch the entire video here: