Jimmy Fallon is doing it with his whole staff. Legions of university students have done it. A squadron of the Norwegian army has done it. Anderson Cooper did it too. And now Usain Bolt has joined the party.
What are we talking about? Why the Harlem Shake of course!
The Harlem Shake craze as we noted earlier, has taken over YouTube with the upload rate of Harlem Shake videos reaching 4,000 per day. As of 15 February about 40,000 Harlem Shake videos had been uploaded, totalling 175 million views.
How does the Harlem Shake work?
Usually, a video begins with one person (often helmeted or masked) dancing to Bauer's Harlem Shake song alone for 15 seconds, surrounded by other people not paying attention or unaware of the dancing individual. When the bass drops, the video switches to the entire crowd doing a crazy convulsive dance for the next 15 seconds.
Usain Bolt is at the bottom right of the screen - breaking into some highly enthusiastic and really weird dance moves. But he sure looks like he's having a great time!
The success of the videos was in part attributed to the anticipation of the breakout moment and short length, making them very accessible to watch.