With the London Olympics barely three weeks away, the BBC has launched a trailer of their coverage theme which will be used on all the their platforms.
It uses the concept of ‘Stadium UK’, which means bringing all of Britain together at the 200 hectare Olympic Stadium at Stratford in London.
The video shows participants training in various terrains of the nation— which are all within the stadium itself.
The background score is First Steps by British band Elbow — a charity single due out 27 July.
Screengrab from BBC’s Olympic video trailer.
The video has run into copyright trouble though, due to its close similarity to a Lloyds TSB’s Olympic advertisement. Click here for the Lloyd’s ad. Read more here
The trail is based around the concept of ‘Stadium UK’ — bringing the nation together in a huge Olympic Stadium to enjoy the BBC’s comprehensive coverage of the London 2012 Games. Designed to be used across all the BBC’s television, radio and digital Olympic content, it features the specially commissioned music First Steps by Elbow .
