Premier League giants Manchester United are understood to have spoken to online dating service Tinder regarding a sponsorship which is estimated to be around £12 million per season.
According to a report on The Daily Mail, the Silicon Valley company are interested in joining forces with United as the club's sleeve sponsor – a new commercial opportunity for Premier League clubs from the upcoming season.
A total of nine clubs, including Chelsea and Manchester City, have signed sleeve deals but none for any amount near the £12 million a year that Tinder are said to be offering to Manchester United.
The report added that the advertising space on the left sleeve – with the Premier League logo on the right – is being valued by the industry at 20 per cent of the main shirt sponsor. So, Tinder paying £12 million fits in easily. United also earn a staggering £50 million annually through their existing deal with automobile giants Chevrolet.
The partnership with Tinder could possibly present new ways to connect with fans from around the world. Tinder also want a more mainstream image and have taken steps in football in order to achieve this. Interestingly, Tinder already have a deal with Italian club Napoli, which includes special interaction with Polish striker Arkadiusz Milik, who was reportedly given a dating profile on the app.
Published Date: Aug 01, 2017 08:28 pm | Updated Date: Aug 01, 2017 08:28 pm