Liverpool's new chief executive Peter Moore is adamant that the club can bring in talent for the right money and avoid over-spending on transfer targets.
"There is money to back the manager and the sporting director," the 62-year-old told British media.
"The key ingredients are already in place at this club, you can expect the team to be strengthened, but we won't be spending £100 million just because Manchester City has spent £100 million.
"What I have learned over the years is that it is not how much you pay but what you get for your money."
City have spent over £150 million in their last two transfer windows and have already spent over £80 million in the current window.
Liverpool have crossed the £100 million mark twice in the last three years but spent around £67 million to strengthen their squad for the 2016-17 campaign.
Moore, who has held senior roles at video-games publisher Electronic Arts, tech giant Microsoft and sports apparel company Reebok, noted that Philippe Coutinho, the team's top scorer last season, joined the club in 2011 for £11 million.
"Everyone wants to see massive money but my business background is buying talent at the right price," he said.
Published Date: Jun 02, 2017 05:53 pm | Updated Date: Jun 02, 2017 05:53 pm