Shiva Keshavan K P is India’s only medal hope at the 2014 Winter Olympics in Sochi in Russia.
He is the country’s first and only athlete representing the country at Luge, the fastest and probably the most dangerous of the three Olympic sliding sports, where lugers use a sled to race supine and feet-first, reaching astonishing speeds of over 140 km per hour.
Keshavan has initiated a unique campaign to promote this little-known sport amongst the people of India. Using the power of social media, the luge pilot is raising awareness about his sport and garnering support for his dare-devilry.
In a distinctive call-for-support initiative, Keshavan has released a video where he travels at speeds of over 100 km per hour on a sled down the notoriously dangerous Leh-Manali highway and has promised to sport on his Olympic racing suit, the name of each person who shares this video.
The campaign, which is emblematically named “India for Shiva”, is focused to not just spread awareness about the sport of Luge but also establish Shiva Keshavan as a ‘Citizen’s Olympian’.
Shiva says, “Help me spread the idea of Luge. Just share this video, and I’ll put your name on my racing suit at the Winter Olympic Games!”
Sports culture in India today is predominantly cricket-centric, and in a setting where most other sporting disciplines occupy second place, Keshavan’s pioneering call exemplifies the distress countless sportsmen and athletes experience in order to acquire much needed support and recognition.
Keshavan has represented India at four Olympic Games and various international events creating numerous Indian, Asian and World Records along the way.
Commenting on the unique campaign, he said: “I want the people of India to actually be there in the Olympic Games with me, and this is the best way symbolically we can make it happen."
Log on to www.indiaforshiva.com for more details.