"If someone is releasing it (a film), they know what they are doing. But I would actually think twice, especially in the middle of the tournament. In the beginning yes, you can take a chance, but not in the middle and never at the end, I wouldn't release a film," the 46-year-old, who co-owns Kolkata Knight Riders, said here at the unveiling of Nokia brand campaign for IPL 5.
"If you are going to analyse it some people are releasing their films, yes they are taking a chance because the matches happen mostly 8-11 so that show can be affected if it's an important match. I would think about it if I am releasing a film as a producer," he added.
Shah Rukh says there are filmmakers, who hold back films and decide on releasing them post-IPL.
"People do wait for IPL. Post-IPL has become a period where people assume that there is a want of films and you will release your film as soon as the season gets over. So that tells you that is an important part where people hold back their films," Shah Rukh said.
Shah Rukh is back from London after a shooting schedule for Yash Raj's untitled film, which also stars Katrina Kaif and Anushka Sharma.