The Sauber Formula 1 Team must be in a state of shock. After hoping to be the first-ever team to reveal the much-anticipated new-look 2017 cars, Williams jumped the line and revealed images of their 2017 car via Autosport/Motorsport.
The loss for Sauber, in terms of PR, must be unbearable. After all, by being the first team to unveil the supposedly dashing and exciting looking new cars, they would’ve probably attracted more attention in one day than they would’ve managed in the past few seasons altogether. Let’s hope they didn’t sell a one-day (launch day) sponsorship given that there would be an unusual amount of interest in a Sauber.
Williams revealed their car minus their drivers. Sauber, had they been the first team, would’ve showcased the new cars with two relatively unknown drivers (Marcus Ericsson and Pascal Wehrlein). Given the excessive interest around the new cars, couldn’t Formula 1 (read: Liberty Media) ensure that the first look of the new cars was unveiled by some of their superstar drivers? Sport > Teams!
As for Mclaren, they almost clinched pole. Their agency might have just leaked their livery images on social media.
PS: Williams' unexpected reveal on Autosport/Motorsport was after this podcast was recorded and published.
Nico Rosberg wants to go back to being friends with Lewis Hamilton. Is it easier for him to say so now that he's beaten him? Either way, we think Rosberg-Hamilton could be the Rocky Balboa-Apollo Creed of Formula 1. Also, why did Rosberg didn't do the famous Usain Bolt pose at the Laureus Sports Awards in the winners' group picture?
And in this week's episode of the Inside Line F1 Podcast, we dissect Juan Pablo Montoya's comment on 'weak' European drivers, the engine fire-up by teams, Kimi Raikkonen's karaoke skills and new bar and Fernando Alonso's really cool emojis.
Tune in to listen to the full podcast:
Published Date: Feb 21, 2017 16:31 PM | Updated Date: Feb 21, 2017 17:40 PM