Joachim Loew is caught in the middle of a social media storm after being filmed sniffing his armpits and nether regions during Germany's opening Euro 2016 match against Ukraine at the Stade Pierre-Mauroy on 13 June. The German coach has a history of being filmed in the most embarrassing positions and it does not help that he decides to choose World Cup games and Euro ties to showcase some shocking behavioral traits.
In the pre-match press conference for the Poland game, Loew expressed his regret at being caught on camera and blamed the incident on a rush of adrenaline and concentration.
Loew has promised to be on his best behaviour after being caught live on television having an indiscreet scratch of his genitals during the world champions' opening Euro 2016 win over Ukraine.
Loew has been the target of widespread mocking on social media after slipping his hand into the front of his trousers during the 2-0 win in Lille, with the unfortunate incident dubbed 'trousers-gate' by the German press.
"I've seen these images the next day. I'm sorry for it, of course you do something unconsciously when you are full of adrenaline," said the World Cup-winning coach.
"I'm trying to behave properly from now on."
Galatasaray attacker Lukas Podolski rushed to the defence of his manager amidst all the controversy. The former FC Cologne player said that the incident wasn't a big issue.
"I believe 80 percent of you (journalists) and me as well, sometimes scratch your nuts from time to time," said the Podolski with a grin on his face.
The funny thing is that when it comes to being caught on camera, Joachim Loew is a repeat offender. During the 2014 World Cup in Brazil, Loew was captured eating his own boogers. It's almost hard to imagine a coach with so much style and panache when it comes to dressing sense resorting to eating his boogers and sniffing his crotch during intense matches.
Germany will take on Poland today and a win helps them progress to the knockout stages of the Euro 2016. The game holds supreme importance to both teams and Poland will especially be confident after their win over Germany in the qualifying stages.
But every once in a while during a dull moment in the game, expect the cameras to pan into Loew's face and hope to catch yet another glimpse of the global football phenomena that's about anything but football!
(With inputs from agencies)