New Delhi: Musical maestro AR Rahman and India's Test cricket captain Virat Kohli have been unveiled as the ambassadors of the star-studded Premier Futsal League. Rahman is lending his musical genius to a franchise-based sports league for the first time in the country and will compose the league's official anthem, which will be sung by Kohli.
"I'm proud to be associated with Premier Futsal for the league's official anthem. It makes me happy to see such young entrepreneurs being passionate about the sporting scenario of the country and I wish them all the success in this venture. I'm especially excited to work with Virat Kohli on this; let's hope he is as good with his melody as he is with his bat!" Rahman said.
Kohli, the league ambassador of Premier Futsal, said, "I have been a fan of AR Rahman for years. It will be a personal achievement and also a privilege to share the screen with him and to lend my voice to the anthem of Premier Futsal."
This high-decible marketing initiative from Premier Futsal, promoted by Xavier Britto of Indev Group, is aimed at creating awareness for the sport and for promoting the league ahead of its launch on 15 July.
Dinesh Raj, managing director of Premier Futsal, said, "Our investor, Xavier Britto, has backed our vision and plans since the inception of this project. We are committed to leave no-stone unturned in our efforts to make Premier Futsal a big success. In line with this commitment, we are delighted to have partnered with the Mozart of Madras, AR Rahman, for our official anthem. It's a very proud day for us. With our league ambassador Virat Kohli also featuring in the video, it could not get any better for us."
The anthem, Naam Hai Futsal, will be released with a video featuring Kohli. The video will be released on 20 June exclusively via Premier Futsal's digital platforms. Rahman's association with Premier Futsal adds further gloss to the league, which already boasts of Portugal's football legend and former World Player of the Year Luis Figo as president, besides Kohli as ambassador.
Premier Futsal will kick off on 15 July.
First Published On : Jun 6, 2016 17:25 IST