Congress posters in poll-bound Gujarat have images of the hand and the aam aadmi (common man) but what is noteworthy is the absence of the Gandhis in those pictures.
The Congress posters have no images of Sonia Gandhi, Rahul Gandhi or even local party leaders like Shankarsinh Vaghela, said a IBN7 report. The posters mostly focussed on the aam aadmi, while promising implementation of the Sixth Pay Commission and generating 10 lakh employment, if the party comes to power.
On the other hand, BJP posters are only about Chief Minister Narendra Modi. Even a senior leader of the stature of LK Advani finds a minimum presence.
"The aam aadmi is burdened by the Congress. They have not put any photo of their leaders because they are ashamed of putting their pictures as they did nothing for the people," said BJP spokesperson Nirmala Sitharaman.
Whether it is a well-planned strategy, a political compulsion, an attempt to make the polls a fight of the aam aadmi or a fear to give an impression of a Sonia-Modi or Rahul-Modi face off is kept under wraps by the Congress. However, it is clear that the party is clearly focussing on corruption and issues concerning Gujarat to avoid a war of personalities.
The Congress is also steering away from controversial topics like soft Hindutva and is trying to make a hero out of the common man.
The state votes for its Assembly on 13 and 17 December and whether the Congress strategy succeeded will be known on 20 December, the day of counting.