Last time in 2007 it was the Modi mask. This time it is 3D. With Gujarat Chief Minister Narendra Modi exploiting technology to stay in touch with voters from many places at one go, the opposition Congress is terming it as a poll gimmick.
"Today we can show the world that we can also use technology," Modi said in his 3D address to multiple cities simultaneously.
Whether 3D will help BJP increase its share of votes three-fold will be found out on the counting day of 20 December but this 3D appearance has definitely caught the imagination of common Gujaratis.
While some are certain of Modi's victory, others took pride in being an witness to such a hi-tech poll event.
However, the opposition Congress is not impressed by the geek avatar of the chief minister and has asked the Election Commission to stop further broadcast.
"The BJP has spent Rs 500 crore for all these 3D gimmicks. Where has the money come from? Has Narendra Modi gone somewhere to earn it?" asked Gujarat Congress chief Arjun Modhwadia.
The state is voting in two phases on 13 and 17 December.