Coming soon to a television near you, an Aam Aadmi Party channel?
by FP Politics Feb 6, 2013
#Aam Aadmi Party #Arvind Kejriwal #PoliticalPlay #television channel
FIRSTPOST. TAKEThis won't be the first time a political party starts a television channel in order to convey its message directly to its core audience and sidestep news outlets. Regional political leaders, like Narendra Modi and Jayalalithaa, already have their own television channels and others like the Congress are reportedly thinking of starting their own. But media outlets are prohibitively expensive to fund and unlike the United States, India does not have a George Soros, Al Gore or Richard Viguerie, billionaires with deep pockets ready to fund non-profit media initiatives. And will a party that already plans to ask the aam aadmi to raise funds for its own election funds rely on the same source to pay for a costly media foray?
After writing to Mukesh Ambani over legal notices issued to television channels for coverage of his press conference, activist turned politician Arvind Kejriwal and his political outfit, Aam Aadmi Party, are reportedly planning to launch a television channel that would represent the views of the party and others groups.
According to a report in the Business Standard, the non-profit channel would deal with 'public issues' but could take some time before it makes it to television screens.
"It won't be AAP's channel but will belong to a broader group. We are facilitating the formation of a public service broadcaster," Prashant Bhushan was quoted as saying in the report.Political analyst Yogendra Yadav has also been quoted as saying that since the government-owned Prasar Bharati had failed to work as a good public service broadcaster the new channel would provide an alternative which was not dependent on advertising revenue and profit making.
The party already has former mainstream journalists Manish Sisodia and Shazia Ilmi, who are said to have been the brains behind the group's media campaigns, in senior positions but whether they will be the faces of the channel and who else they will rope in remains a mystery for now.
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