Throughout her reign, Jayalalithaa, the reigning queen in the south of the Narmada, never really warmed up to the media. Coming from showbiz, she knew enough about cameras and make up and how transformation from ordinariness to glitz is a studied process, a conscious attempt to serve up facts with a dash of pulp.
When she died, that one interview of hers with Simi Garewal popped up ceaselessly on our social feeds; apart from all her campaign speeches of course. Consistently informing news media about what her government was up to was never on Jaya's radar.
There must have been multiple reasons, including the general opinion in her camp that the regional language print media was always enough if ever she needed to say something.
Sasikala seems to have picked up some of that hauteur of keeping the media at bay by just watching Jaya for decades. Unlike OPS whose rebellion has been made for multi-platform news consumption, Sasikala has refused to speak to media after her meeting with the Governor, not clarified on why her MLAs are locked up in a luxury resort or why she tagged her nephew along to meet the Governor.
Whether it's deliberate or not, she's making the same mistake that Jayalalithaa did but with one additional problem - Sasikala has no electoral mandate and that's clear for all to see, whether she speaks or not to the waiting hacks. Expect OPS to win big on this in the coming week.
Published Date: Feb 10, 2017 12:29 PM | Updated Date: Feb 10, 2017 12:29 PM