Unless you're living in a cave, it's unlikely that you've not heard of the 'Ab ki Baar Modi Sarkar' ad campaign. Usually it comes with slogans like Bahut hui mahangayi ki maar, Ab Ki Baar Modi Sarkar, or 'Bahut Hua Naari par vaar, Ab Ki Baar Modi Sarkar.'
The Ab ki Baar Modi Sarkar campaign slogan has sparked a number of memes, with people pretty much adding anything that ends with an 'Aar' to BJP's ad slogan. Quora has had a thread running on the jokes and most of the memes and jokes have originated there.
Some of the jokes read, "safed hai cement Kala hai tar.. Abki bar, Modi Sarkar (Cement is white, Tar is black, thus Mod govt) while another goes, "Mooh mein aayi dakar, isliye ab ki baar modi sarkar." There's Batman too, who replies, 'Ab Ki Baar Modi Sarkar, when Jokers asks, 'Do you know how I got my scar?"
From Twinkle, twinkle little star, Alok Nath's Sanskar, it can all be linked to the Ab ki baar Modi sarkar. You can check out some of the funniest slogans on the Wishpicker blog, which did an excellent photos version of the memes by clicking here. On Twitter, too people have been sharing these memes extensively.
Here are our best selections: