Images: Lifebuoy's ad at Maha Kumbh is true innovation
Images: Lifebuoy's ad at Maha Kumbh is true innovation
FP Archives
• February 8, 2013, 14:40:36 IST
Rather than plaster the Kumbh with banners and outdoor messaging, Lifebuoy and OglivyAction found a new medium to carry the message – the humble chapati.
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The rotis stamped with the Lifebuoy advertisement campaign at the Kumbh mela in Allahabad.
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The workers at the Kumbh Mela who stamped the advertisement campaigns onto the rotis using stamps.
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