When India came together to ‘Play for a Cause’ - Firstpost
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When India came together to ‘Play for a Cause’

#Parikrama   #PlayForACause   #Sponsored  


Evenings replete with thrill, excitement and new-age rhythmic music from across the country can also be for a good cause – Seagram’s 100 Pipers proved it with their #PlayforaCause initiative. Not only did the concerts held across 10 cities in India bring together music lovers who shared their enthusiasm, they also dedicatedly raised aid to send food supplies to the underprivileged.

Image Courtesy: 100 Pipers

Image Courtesy: 100 Pipers

With powerful performances from renowned classical rock bands like Parikrama and other artists like Ehsaan Noorani, Rudy Wallang, Tipriti, Shilpa Rao, Luke Kenny, Mohan, Koco, Abhaya, Adrian, Suraj Jagan and Bruce Lee Mani, the music rooters got a chance to unwind, enjoy as well as #BeRememberedForGood as they supported a noble cause of sponsoring meals to the less fortunate.

Image Courtesy: 100 Pipers

Image Courtesy: 100 Pipers

Jaipur, Pune, Mumbai and Bangalore witnessed a major crowd frenzy for the spectacular musical event on 25th, 28th, 29th and 30th October, followed by Delhi, Hyderabad and Vizag on the 4th, 6th and 7th of November, 2015.

Eastern and North-Eastern India became a part of the act more recently. Kolkata, Shillong and Guwahati had these acclaimed musicians play for a cause on the 20th, 21st and 22nd of November, where the stage brimmed with energy and the crowd went crazy.

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Image Courtesy: 100 Pipers

Even the city of dreams, Mumbai, was not far behind in expressing their excitement on the night of the event. The luxury club, Blue Frog in Mumbai that often features live acts and hosts regular parties, witnessed major footfall this time for gigs by Parikrama, Ehsaan Noorani, Shilpa Rao, Tipriti and Rudy Wallang (Soulmate) while the Blue Frog in Bangalore brought Parikrama, Mohan, Koco and Shilpa Rao on stage for the electrifying musical night.

Image Courtesy: 100 Pipers

Image Courtesy: 100 Pipers

The successful events tapped onto the idea that humanity is still alive in the hearts of the people who donated generously for the underprivileged masses and made this musical extravaganza a huge hit. The audiences along with the musicians themselves will certainly #BeRememberedForGood.

In case you haven’t been able to be a part of it already, the next three months (February, March & April) will witness refreshing artists stepping into your town to use music as a medium to reach out to the lesser fortunate. If you share some affinity for the cause, join in with us. Hope you are ready!

This is a sponsored post.

First Published On : Jan 29, 2016 17:53 IST

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