A group of passionate designers have turned Mumbai’s iconic taxi into their moving canvases to show off their ideas and talent.
The initiative gives the mundane-looking Kaali-Peelis a glamorous makeover. Taxi Fabric couldn’t have happened at a better time for the taxi drivers who are fast losing out on their customer base since the advent of car aggregator services like Ola and Uber.
Though the drivers try their best to jazz up the exteriors of their taxis to make them stand out in the crowd, they pay little or no attention to the interiors.
“We put two and two together and started connecting designers with taxi drivers -- turning seat covers into canvas for young Indian designers to show off their design talent and storytelling skills,” says Sanket Alwani, co-founder Taxi Fabric.
But what was the logic behind using taxis as canvases?
“You have the black cabs of London and yellow taxis of New York. I think Kaali-Peelis are our cultural icons. There is a lot of sentimental value to them. I already had a connection with them. I wanted to exploit the emotional quotient of the taxi and tell Mumbai’s stories through them,” he added.
Launched last year as the crowd-funding campaign, the project has designed 26 taxis so far on different themes -- ranging from Mumbai’s Dabbawallahs and its beaches.
These taxis have also been featured in Cold Play’s latest video – Hymn For The Weekend.