For a country that had sex-related products unavailable for the longest time, India's consumers seem to have taken very well to the availability of products through online marketplaces and pretty much every online retailer seems to have a sexual wellness category to cater to the demand.
From glitter gels to couple vibrators, if a survey by adult products seller ThatsPersonal.com is to be believed, Indians are openly embracing a range of products to enhance their experience between the sheets.
The survey -- carried out between January 2013 and July 2014 -- evaluated what its 21,000 customers bought on the site based on their geography.
As expected the majority of the shoppers for most products were men and most of them seem to be buying products for gifting. But for some products like moisturisers there were only women buyers.
So while Mumbai seems to love its candles, men from the smaller cities of Gujarat seem to be inclined towards 'couples vibrators' and in the northeast breast enhancement creams is the most popular item.
Not surprisingly a majority of the shoppers seem to prefer paying upfront on the site rather than cash on delivery given they don't want other family members at home knowing what they've bought.
So here's a map that gives some insight on which products sell best in India's cities:
Published Date: Mar 25, 2015 07:15 AM | Updated Date: Mar 25, 2015 07:20 AM