Tinder users in India rejoice!
India has just become the first overseas country from where the dating app will launch its operations outside US. The San Francisco based company has appointed Taru Kapoor as the head of its operations and is to open a new office in New Delhi.
This move comes almost three years after the app decided to launch in India. According to a report in Mint, Kapoor will focus on establishing the brand in India as it aims to sign up more users and increase their engagement by focusing on local user needs.
Mint reports that Kapoor is a Harvard MBA graduate and has previously worked with the Boston Consulting Group and Sequoia Capital India.
Tinder said 90 per cent of its users in the country are between the age groups of 18 to 34.
In November last year, the online dating app Tinder said it has witnessed a 400 per cent increase in downloads in the country in the past year, and women are more active in using the application than men.
"We are truly excited about the rapid adoption of Tinder in India...women particularly seem to love Tinder, sending more Super Likes than men each week, which is incredibly empowering," Tinder's India head Taru Kapoor said in a statement.
Without disclosing absolute numbers, the app which competes with others like TrulyMadly, OkCupid and Woo, said it has witnessed a 400 per cent increase in downloads in past year.
(with PTI inputs)