Climate change has been a significant cause of concern for nations and scientific organisations around the world. Factors causing this environmental degradation are generally linked to greenhouse gases, urban air pollution, oil spills, agriculture, plastics and untreated sewage. However, there is one factor with a significant impact on the ongoing climate change that people don’t generally take into consideration.

And you are looking at it right now!

Your personal computer, laptop, smartphone and tablets are notable contributors to electronic waste or e-waste. The electronic products we use in our day-to-day lives provide us with much-needed functionality, but this comes at a high cost. Consumer electronics are made of valuable resources and materials like mercury, cadmium, beryllium and more. Mining these resources to produce electronic goods creates a huge carbon footprint which in turn contributes to climate change.

India, the second-largest mobile market in the world has also emerged as the fifth largest producer of e-waste globally. Let’s take a look at e-waste generated in India city wise.

Croma 2

Picture courtesy - infogr.am

The rapid increase of e-waste in India can have severe and irreversible consequences on our ecosystem. It is our responsibility to protect our environment and health from this threat. So this Environment Day let’s vow to recycle our electronic products to conserve our natural resources, avoid air and water pollution and lower the emission of greenhouse gases.

And if you don’t know where to start, then don’t fret because you are not alone in your fight against e-waste.

To counter the rapid increase of e-waste in India, Croma – A TATA enterprise has come up with an E-care (environment care) campaign.  The E-care program has two core initiatives – ‘Help you buy’ and ‘Help you dispose’.

If there is an old electronic gadget you wish to discard, then you can simply drop it off at any Croma outlet. Croma will not only dispose the submitted electronic item safely but also plant a tree on your behalf for every e-waste item submitted by you at the store. This is the ‘Help you dispose’ initiative.

The ‘Help you buy’ initiative takes place after you have disposed of your e-waste at Croma and committed to safeguarding the environment. A customer who is a part of the E-care program is rewarded with Croma E-Care Privileges on his/ her next purchase.

Since the inception of the E-care program, Croma has collected and disposed close to 7,000 e-waste items across 21 major cities in India. You too can help in protecting the environment by submitting your e-waste at Croma and become an active part of the Croma privileges journey.

This is a partnered post.