Apart from International Women’s Day and Mother’s Day, how often do we celebrate the women in our lives? Do we even acknowledge and appreciate the contribution of our mothers, sisters, wives and other such women in our happiness? Despite the sacrifices women make, we comfortably assume that it’s their duty. If not more, our mothers work equally hard as our fathers do to ensure our emotional and physical well being. Yet we inherently take on our fathers’ last names for our identity.
Society tends to ignore the immense contributions being made by the women of the family when in reality they are the engines of our lives. They are our core creators bringing each one of us into this world while holding the family together.
Mothers may not give us the family name but, they give us so much more. They selflessly and unconditionally continue to support the family by nurturing our dreams and aspirations. Even with all her giving, do we pause and think of how we could return the love & support to her?
Remember the popular phrase, “Behind every successful man, there’s a woman”?
This is indeed true for so many of us who attribute their success and achievements to their mothers. From the early times of the kings, monarchs to today’s business tycoons, Cinema stars and Cricketers, many of our Indian celebrities call their success a result of the doings of their mothers and sisters.
Famously known to all, Yuvraj Singh’s mother Shabnam Singh single-handedly raised her children after her divorce. She continues to be the rock in the cricketer’s life till date. Moreover, the recently released movie on M.S. Dhoni also gives an insight into how Dhoni’s mother and sister encouraged him to follow his passion for Cricket. Women are, in every essence, shaping the world around us in more ways than one. Then why do we resign our mothers to the backseat in spite of all their contributions?
It’s about time we acknowledge the significant role women play in our lives and say goodbye to the stereotypical and patriarchal notions about lineage. Some of the popular Indian TV sitcoms rightly portray the variety of integral roles that women play in our day-to-day lives. The sitcoms bring to us stories of women who hold a family together by making sacrifices for her family as well as lives of women who inspire many outside of her home.
One such television network that is working towards bringing a revolutionary change in our society and our mentality is - Star Plus. With shows like ‘Naamkarann’ and ‘Chandra Nandni’, the #NayiSoch channel is breaking stereotypes while portraying independent women in their shows establishing a free identity for herself in a patriarchal society.
Star Plus, the nation’s biggest storyteller, is taking its message of celebrating women a step further by partnering with the BCCI at the India-New Zealand ODI series being held from Oct. 16, 2016 to Oct. 29, 2016 in India.
In its new TVC, three Indian cricketers pay tribute to their mothers by sporting their mothers’ names on their jerseys instead of their own. Along with delivering a strong message about gender equality, the cricketers will highlight the importance of women in our lives.
High time we start this conversation and head towards #NayiSoch!
This is a partnered post.