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Valentine's Day: Love in the air but where is the money?

Kolkata: The economic slowdown has taken a toll on love birds this Valentine's Day with 44 percent young men and 34 percent women telling a survey that they will curtail their expenditure.

According to a survey by matrimonial site, those surveyed said that the ongoing slowdown would affect their plans for the special day.

Expensive love. AFP

Expensive love. AFP

The trend was more prevalent in metros where about 50 percent males said this year they were trimming their V-Day plans.

Asked how they would make the day memorable, 76 percent respondents said they would love to plan their engagement or wedding on the day.

Commenting on the trend, Rohit Manghnani, business head of said, "Low increments and slower promotions within organisations have made the youngsters more practical.

"However, this may not dampen the celebrations for the day as it holds a lot of importance in the lives of young couples. The spends will not be over-indulgent."

Gifting still remained the main ingredient of love on the day with time tested flowers emerging as the most preferred by 43 percent girls.

Dinner dates and jewellery were the second and third choices with 22 percent and 20 percent voting for them.

Gadgets and apparel took a back seat over a candle-lit dinner for young men.

Quality time with the loved one was more important than a gift, the survey noted.


Published Date: Feb 12, 2013 18:24 PM | Updated Date: Feb 12, 2013 18:24 PM