Days after Prime Minister Narendra Modi referred to Sadhana’s song Jhumka gira re when he addressed a rally in Bareilly, the city’s development authority is taking serious note of the fact that the jhumka is nowhere to be found. They are so serious about the jhumka that the Bareilly Development Authority has decided to create one of their own.
According to The Times of India, the BDA has learnt that tourists are disappointed to find that there really is no landmark in the city that corresponds with the evergreen song. So BDA officials are now inviting designers to send in designs for a huge jhumka that they plan to hang at Delapir trisection. The designers are welcome to be inspired by other things that Bareilly is famous for – kohl, zari embroidery and kite string. The deadline for applications is 18 March and the winner will get a cash prize of Rs 25,000.
For the unitiated, the song Jhumka gira re Bareilly ke bazaar mein featuring legendary actress Sadhana and sung by Asha Bhosle, was part of the movie Mera Saaya (1966). The song immortalised Bareilly for every Bollywood lover.
Even PM Modi referred to it on 28 February when he wanted to strike an instant chord with the crowd assembled at Kisan Kalyan Rally in Bareilly.
"I had never been here in the past. But I have definitely heard Jhumka gira rey," he said amid applause.
Incidentally, this is not the only song which refers to a jhumka from Bareilly. The song Kajra mohabbatwala in the film Kismat (1968) includes the line Jhumka bareilly waala, kaanon mein aisa dala, jhumke ne le li meri jaan.
With inputs from PTI