We are bombarded by advertisements of fairness creams, soaps and face wash on a daily basis. It's everywhere — on television, billboards and in print. Given the Indian obsession with white skin, the manufacturers and advertisers are even successful in selling these products and tap a solid profit.
These products do not work and we all know that. But while many of us cringe and sometimes even snigger at them, hardly anyone speaks against them. This is where K Chaathu comes in. We should all thank this sculptor from Kerala. After using a soap which promised him 'fair skin', Chaathu took the brand and its ambassador actor Mammootty to court as he did not get the desired result.
According to The Huffington Post, the sculptor will get a compensation of Rs 30,000 from Indulekha after Chaathu took the matter to a consumer court.
He had told PTI that he had been using the Indulekha white soap, endorsed by Mammootty for one year but was "disappointed" with the results.
Chaathu had approached a consumer court in Wayanad earlier last year, claiming a total compensation of Rs 50,000 from the actor and the manufacturer after the "fairness soap" failed to produce the desired results. PTI had reported that the case was taken up in court in September 2015.
"I have been using the soap for the past one year. But the promised results have not yet been seen. A person of Mammootty's stature, who has lot of influence, should not have cheated the people", Chaathu had told PTI.
IBNLive reports that the tagline of Indulekha soap, "Soundaryam ningale thedi varum (Beauty will come in search of you)," was questioned by the court and the company chose to pay the compensation instead of fighting the case.
Here's the advertisement for the soap:
With inputs from PTI