The new communication from Bajaj for their bike Discover 125 cleverly shows consumers sharing their reasons for NOT buying the Bajaj offering.
The first protagonist opts for another brand, because his father did not want him to buy a bike capable of going at high speeds.
The second ‘episode’ in the TVC shows a newly married young girl saying that her husband wanted to buy a Discover, but she felt that now, there was no need for him to impress anyone with a bike with high pick-up – so he should not buy a Discover.
The third ‘episode’ shows a young executive who fears that the ‘powerful engine’ in the Discover might send wrong signals to his boss – who might believe that the youngster wants to get ahead of him.
So we see three potential buyers of Discover, opting for a Chalta Hai alternative motorcycle, because they do NOT want a bike that is capable of going at high speeds, a bike with an impressive pick-up and a bike with a powerful engine.
Good stuff from O&M, the agency responsible for the communication, and Bajaj.
This is not chalta hai advertising – it’s good advertising.
Watch the ad here:
First Published On : Feb 9, 2012 16:30 IST