Senior bureaucrat Amitabh Kant, a key driver of the Incredible India campaign during his stint in the Ministry of Tourism, took a swipe at actor Aamir Khan saying that he is damaging India's brand image when he calls India "intolerant".
After speaking to television channels in Ahmedabad, Kant reportedly repeated his statement on Twitter Tuesday. “Being a Brand Ambassador imposes responsibilities. U can’t run down what u’re promoting. That’s damaging d brand,” he tweeted, reports The Indian Express.
DIPP Secy Amitabh Kant: Incredible India's brand ambassador saying India is intolerant damages nation's brand entity https://t.co/ky39kdz7Wf
— ANI (@ANI_news) January 19, 2016
Kant referred to Khan’s remarks at the Ramnath Goenka Awards night last November where Aamir Khan had said: “(Wife) Kiran and I have lived all our lives in India. For the first time, she said, should we move out of India? That’s a disastrous and big statement for Kiran to make to me. She fears for her child.
She fears about what the atmosphere around us will be. She feels scared to open the newspapers everyday. That does indicate that there is a sense of growing disquiet.”
“A brand ambassador must be the best ambassador for promoting and marketing India, he cannot be the destroyer of the brand… If the brand ambassador of India promotes it as Incredible India, then people will come here for sightseeing and tourist inflow will increase. But if the brand ambassador of Incredible India says that India is intolerant, then he is not working as the brand ambassador, he is damaging the brand entity of the nation, then people won’t come here,” Kant Said.