Mumbai: The Unicef today released a comprehensive set of principles aimed to ensure that business houses support children's rights through their core activities, social investments and philanthropy.
The Children's Rights and Business Principles (CRPB) is a joint initiative of United Nations Children's Fund, UN Global Compact and Save the Children.
"This will help corporates to explore priority themes on children's rights, which could be aligned to their existing internal and external business operations," Unicef India chief, External Relations and Resource Mobilisation, Clement Chauvet said in a release in Mumbai.
CRPB is a set of 10 principles, which identify how businesses can respect and support children's rights through core business activities, social investments and philanthropy.
The rights cover a wide range of issues, including the responsibility of businesses to be child labour-free, to use advertising and marketing tools which does not violate children's rights, keeping kids' benefit at the centre of their products and services as well as providing work to the young people and caregivers.
"India needs to make significant investments and improvements in the lives of its children. The business community needs to ensure that child labour does not figure in their supply chain, that they also market their products responsibly and in favour of children, and imbibe these principles," Save the Children India CEO Thomas Chandy said.
CRPB was launched globally in London in March this year.