Mumbai: Mattel Toys India has launched new editions of the “Barbie I Can Be” range of dolls to commemorate the entire female contingent for Olympics 2012, a company official said.
The new edition comprises three dolls – “Barbie I can be a Champion Gymnast”, “Barbie I can be a Tennis Player” and “Barbie I can be a Trackstar”.
“Way more than just a fashionista, Barbie encourages girls to imagine themselves in (and “try on”) different careers and personalities. With over 127 careers, Barbie continues to find new ways to spur and encourage the next generation of girls,” said Rahul Bhowmik, head marketing, Mattel Toys India.
“This year, the global spectacle Olympics 2012 will witness iconic women achievers from different nations strive for glory on the grandest stage of all. With the launch of the new Barbie ‘I Can Be’ range themed on sports, Barbie truly celebrates the eternal spirit of success and triumph by women achievers across the globe.”