New Delhi: Free from export restrictions imposed by its ex-promoter Honda, India’s largest two-wheeler maker Hero MotoCorp today said it aims to sell 10 lakh units in the overseas markets in the next 5-6 years.
The company, earlier known as Hero Honda, has already shortlisted some players to expand its export markets in a big way in the future. On the domestic front, the company is looking to invest about Rs 1,000 crore to set up two new facilities besides expanding the output of three existing plants.
Addressing analysts in a conference call, Hero MotoCorp Senior Vice-President (Marketing and Sales) Anil Dua said: “We are looking at an exponential increase in export numbers … In 5-6 years of time, we aim to sell a million bikes (every
year) in international markets, which will be 10 percent of our total business.”
Currently, exports contribute less than 2 percent of total sales, he added. The company had sold a total of 54,02,444 units during 2010-11 financial year. ”We have been approached by several partners for distribution and assembly. We have already shortlisted some partners,” Dua said without giving further details.
The company is looking at exporting its products to Latin America, Africa and South East Asian nations, he added. Asked about investment that Hero MotoCorp might put into developing its export bases, Dua said the firm will invest in future, but now it will not financially support its channel partners.
On the plans for setting up of two new factories and expanding the existing capacities, Hero MotoCorp Chief Financial Officer Ravi Sud said : “When we talk of capacity, we talk in slabs of 7,50,000 units. So, 1.5 million units capacity plants. In a phased manner, it will cost close to around Rs 1,000 crore.”
The company will announce the location of its fourth plant within “next few weeks”, he added.