Digital visual art and literature converge at British Council’s Saptan Stories

New Delhi: British Council India launched Saptan Stories in collaboration with Aardman Animations, as part of the UK-India Year of Culture 2017. Saptan Stories is a mass collaborative arts event that will engage the Indian public to generate the first ever crowdsourced short story, interpreted and illustrated by 7 standout artists from India and the UK.

Audiences can take part in Saptan Stories online via a brand new website and community hub where they can view activity, find out about the artists, enter their own submissions, and vote for the winning lines each week.

Oscar award-winning Aardman Animations – widely celebrated as the creators of Wallace & Gromit, Shaun the Sheep and Chicken Run – have been selected to develop Saptan Stories. The digital project is now launched for the public to submit their ideas for how the story continues. Over seven weeks, a new crowdsourced storyline will be added to the story every week and voted on by the Indian public. The seven artists will interpret the growing story in their unique visual styles. The event will take place over a seven week period to create one unique story and 49 art works, at the culmination of the project.

Representative image. Digital art. Reuters

Representative image. Digital art. Reuters

Alan Gemmell, OBE Director India, British Council, said: “Saptan Stories invites people to create and share a story together – celebrating the long tradition of storytelling in India and, we hope, connecting and inspiring people in the UK and India to make something unique together. We can’t wait to see the results.”

Neil Pymer, Interactive Creative Director, Aardman, said, “Creating a collaborative, unique, crowd-sourced story on this scale, over the entire country of India is awe-inspiring as much as its daunting! We have no idea where the story is going to go, or how the artists will respond, which is why this project is so special; I can't wait to see how it develops and evolves through the process.”

Visit Saptan Stories to contribute the next line of the story, vote on the outcome and see the artist responses to this one of a kind story for India. You can also download the Saptan Stories resource pack designed for use by teachers and educators, and workshop leaders, providing ideas for educational projects, activities and resources centred on developing storytelling skills and promoting collaborative creativity.


Published Date: Aug 08, 2017 04:51 pm | Updated Date: Aug 08, 2017 05:18 pm