Sachin Tendulkar has been part of many a campaigns for social change, be it the crusade against polio or raising awareness against diseases like cancer.
This time, he seems to have taken it upon himself to educate people about road safety.
In a video posted on Twitter by the cricket legend, he can be seen asking two young boys, who come alongside his car and ask for a selfie, to promise they will put on helmets as they ride a scooter in the traffic.
"Helmet Dalo!! Road safety should be the highest priority for everyone. Please don't ride without a helmet," Tendulkar wrote in the caption along with the video.
Helmet Dalo!! Road safety should be the highest priority for everyone. Please don't ride without a helmet. pic.twitter.com/xjgXzjKwQj
— sachin tendulkar (@sachin_rt) April 9, 2017
The Master Blaster also asks another man and his wife to strap on helmets for their own safety in the video.
Tendulkar has previously been seen in education campaigns run by Indian Premier League (IPL) outfit Mumbai Indians, as well as in various platform promoting welfare of children and other social causes.