Virat Kohli signs whopping 100-crore-plus deal with Puma to join Usain Bolt, Thierry Henry

Indian cricket captain Virat Kohli became the first Indian sportsperson to sign a whooping 100 crore plus deal with a sports brand.

FP Sports, Feb, 20 2017

Reinforcing his growing stature in the sports landscape in India, Virat Kohli has bagged a whopping Rs 110-crore-plus deal with premier sports brand Puma.

The deal, reported to be for eight years, ensures that the Indian cricketer joins an elite list of athletes like Usain Bolt, Thierry Henry, Asafa Powell, Sergio Aguero and Cesc Fabregas who are global ambassadors for the Germany-based brand.

I'm ready for the next challenge with @PUMA. Are you? #Forever #ForeverFaster

A post shared by Virat Kohli (@virat.kohli) on

According to a report in The Economic Times the deal involves a fixed payment and royalty depending on Puma’s business. The Delhi batsman will launch a signature line of sports lifestyle products with a special logo and brand identity to further promote the brand. "It's a privilege to be part of a great list of athletes that Puma has. Not just today's icons like Usain Bolt but also the brand's rich history with Pele, Maradona, Thierry Henry and others," Kohli was quoted as saying in the report. "Both Puma and I are committed to a long-term partnership. I am impressed by the way Puma has gained popularity and market leadership in India in a short period of time," he added.

In 2013, Kohli was associated with another German sports brand Adidas, where he had signed a three-year deal worth Rs 10-crore per-annum.

Sachin Tendulkar and Mahendra Singh Dhoni have also been in the Rs 100-crore club through multiple endorsement deals for a plethora of brands.

Published Date: Feb 20, 2017 | Updated Date: Feb 20, 2017



Rank Team Points Rating
1 India 4493 125
2 South Africa 3395 110
3 England 4497 105
4 New Zealand 3114 97
5 Australia 3294 97
Rank Team Points Rating
1 South Africa 5957 119
2 Australia 5505 117
3 India 5266 117
4 England 5645 113
5 New Zealand 5123 111
Rank Team Points Rating
1 New Zealand 1625 125
2 England 1962 123
3 Pakistan 2417 121
4 West Indies 2222 117
5 India 2183 115