The Olympics have also become the perfect place for movie studios to peddle their upcoming wares.
With the trailer for Rogue One: A Star Wars Story out last week revealing the first glimpse at Darth Vader, the other famous film franchise of Harry Potter was not to be left behind.
Though the Olympics trailer for Fantastic Beasts and Where to Find Them is nothing but a regurgitation of shots that we have already seen, it does offer a better look at Colin Farrell's Percival Graves.
Hollywood Reporter confirmed the news that Farrell will be joining the cast of the Harry Potter spin-off.
Farrell's character is well known in universe, as Percival Graves is the head Magical Security of the MACUSA ( Magical Congress of the United States of America) and a powerful Auror. Colin Farrell was most recently he was seen playing Detective Raymond "Ray" Velcoro on the critically acclaimed thriller True Detective.
Joining him is Ezra Miller or 'The Flash' to all the DC fans who have already tuned in to the Justice League trailer. Ezra Miller plays Credence Barebone, an ally to Percival Graves.
With Oscar winning actor Eddie Redmayne playing the title role, we can hardly wait to barge into theaters on the opening date of 18 November 2016.