Vijay's Mersal is the superstar's costliest film to date; a grand audio launch expected in August

Sreedhar Pillai

Jun,22 2017 12:26 14 IST

Vijay is currently the hottest Tamil superstar, and his films do almost 65 to 75 percent of the business that a Rajinikanth film does worldwide. Vijay’s strength is his huge fan base and currently, along with his arch rival Ajith, he is giving tough time to superstar Rajinikanth at the pivotal Tamil Nadu box-office.

On June 22 the star is celebrating his birthday, and social media has already been on an overdrive. Kollywood’s biggest star wars are conducted on social media as fans try to make their stars happy by trending continuously for days.

A day earlier on Wednesday, the title and first look of his 61st film Mersal was unveiled and it was nightlong celebration for his fans, friends and celebs chipped in with their expert comments.

Mersal is going to be Vijay’s costliest film and it is directed by Atlee with whom he had made the blockbuster Theri (2016). The film has three heroines: Kajal Aggarwal, Samantha and Nithya Menen, with music by AR Rahman. It is sort of a period film in which Vijay plays three characters and is being produced by Thenandal Studios, one of the oldest production houses in Tamil Cinema. This is their 100th film.

Mersal, Vijay's new film, first-look poster Image via Twitter

Mersal, Vijay's new film, first-look poster. Image via Twitter

Vijay is a typical dravidian mass hero on the lines of MGR and Rajinikanth. He made a name for himself doing formula films of larger-than-life super heroes who sing, fight, and romance. Over the years Vijay has matured as an actor, and can do big–budget commercial films. He has a huge reach in the neighbouring states of Kerala and Karnataka, and is the second biggest Tamil star in the lucrative overseas market.

What is interesting to note is that mass action heroes with strong fan base in Tamil cinema mostly end up with an interest in jumping to politics.

There have been such heroes like MGR, Sivaji Ganesan, Sharat Kumar, Vijaykanth and the superstar himself Rajinikanth, who have tried to transfer their mass hero image into politics. The buzz is that Vijay has shown keen interest in politics, and in fact was targeted by the late Chief Minister Jayalalithaa, who got his Thalaivaa (2013) banned for two weeks in Tamil Nadu.

Till her death, there was an uneasy truce between Vijay and JJ, who considered the star as a potential rival.

Last week. at the popular film website Behindwoods Gold Medals Awards, Vijay was honoured with “Samrat of South Indian Box-Office and People’s Choice- Actor’s medal”.

At the function Vijay talked about the farmers issue in Tamil Nadu. Vijay said:

“ We all wish well for each other. But farmers who wish well for all of us are not happy. This evening, we are all being awarded for our hard work, but I feel very sad for the farmers who are toiling hard unmindful of any returns for their hard work. It is mandatory and urgent that we need to address farmer’s problems.  It is sad to note that after producing rice, farmers stand in the ration shop to buy it. India can consider becoming a super-power later, but first we should take care of our farmers”

It is to be noted that a few days later superstar Rajinikanth met a delegation of 16 Tamil Nadu farmers led by their leader P Ayyakannu and assured his support for their plea to interlink rivers. It looks like there is space for superstars to join politics in Tamil Nadu.

Meanwhile the first look poster of Mersal has Vijay in a rural avatar as a farmer, and it has gone viral on social media. In one of the three roles he does in the film he is supposed to be playing a Panchyat leader who fights for the farmers rights.

Vijay was also in the news when he visited the irate students at Marina during the Jallikattu agitation and expressed his support to them. Vijendra Prasad , the writer of Baahubali, is one of the writers who has helmed Mersal along with director Atlee.

Vijay will have a quiet birthday as he is now completing Mersal. The film will have a big audio launch in Chennai sometime in August. as the film gets ready for a Diwali release on October 18.