Vijay is one of the most popular stars in Tamil cinema, so the speculation surrounding his next film has been huge. While fans referred to this project as 'Vijay60' it has now emerged that it will actually be called Bhairava.
The film's title and first look poster were to be released on Ganesh Chaturthi (Monday). However, with the details leaked on social media a day earlier, on Sunday, the producers had no choice but to make the official announcement right then.
Bhairava is directed by Bharathan, who had earlier worked with Vijay on Azhigya Tamil Magan. The film is produced by the legendary Vijaya Productions. Leading actress Keerthi Suresh has been cast opposite Vijay, while an array of villains like Telugu star Jagapathy Babu, Daniel Balaji, RK Suresh, Sharat Lohitashwa are part of the cast. The music is by Santosh Narayanan (of Kabali fame).
The poster has a very stylish Vijay in a tuxedo and bow-tie, with aviator-style sunglasses,sitting on a cycle rickshaw. It is a clear indicator that the film will be a mass entertainer, playing to the gallery. It is clearly targeted to please the most ardent fans of the actor, who is also known as 'Ilayathalapathy'. The Bhairava first look has been trending on social media all through Monday morning (5 September).
Bhairava is slated for a 14 January 2017 release, to make the most of the Pongal holiday. In a way, by announcing the title and release date much in advance the producers want to have the first mover advantage by blocking the Pongal 2017 box office slot.